Advertising firms urged to support country in times of crisis
Business Coach and advertising expert, Angela Dedo Kofi, has advised advertising firms in the country to put their expertise at the disposal of the country, probono, in times of crisis.
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Using COVID-19 as an example, she said the pandemic impacted lives in ways that could not be fathomed but how the nation came together to contain the spread was exemplary.
“Private citizens and organisations rallied to the cause and supported the set-up of the Ghana Infectious Disease Centre.
There is no better way to demonstrate how the citizenry can contribute to government's efforts than our collective response to the pandemic,” she stated.
Dedo Kofi, through her Advertising and Events firm, Adeko Minds, provided strategic communications support, branding and events coordination for the establishment of the Ghana Infectious Disease Centre, working with the Trustees of the Ghana COVID-19 Private Sector Fund from inception to the completion of the project.
For her contribution to this noble cause, she, together with a group of Ghanaians, were honoured at the National Honours and Awards 2023 for their contribution to the fight against COVID-19.
The group of people were awarded by the President for distinguishing themselves in their various fields of endeavour and for contributing to national development.
Commenting on the award, she said, “I am humbled by this recognition and I dedicate this to everyone who played a role in safeguarding lives during the pandemic, to the Trustees of the Ghana COVID-19 Private Sector and to everyone who donated to the cause.
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“This is also a proud moment for my entire team at Adeko Minds. It would never be possible without their support, hard work and commitment,” she said.
Supporting national efforts
When the first cases of COVID-19 were announced in Ghana in March 2020, the government announced measures to contain the pandemic and to protect lives.