Guaranty Trust Bank Ghana changes logo
Guaranty Trust Bank (Ghana) Ltd has changed its corporate logo from GTBank to GTCO.
This is in line with the reorganisation of the Guaranty Trust Group into a holding company, the Guaranty Trust Holding Company (GTCO), with interest in both bank and non-bank subsidiaries.
The change of logo for GTBank Ghana, the last in the operational areas of the group, follows the approval of the regulator, the Bank of Ghana (BoG).
“While the logo will be changed across all our visual identity and brand assets, online and offline, the bank's legal name and operations in Ghana will remain unchanged,” the bank said in a statement yesterday.
Guaranty Trust Bank (Ghana) Ltd, the statement added, would continue to operate as a fully licensed commercial bank under the supervision of the Bank of Ghana.
The bank assured all customers and stakeholders that the rebranding will not affect existing account details, branch operations or the quality of service delivery.
The change from GTBank to GTCO, it explained, would be seen in all the bank’s branches, website, digital platforms, emailers and letterheads; directional signs, pylons, murals, billboards, medians, street lamp posts and branded merchandise.
It is expected to reinforce the brand’s position of ‘The Power of One’, which represents the brand and exposure benefits in its relationship with the mother company and all subsidiaries across 10 countries in Africa and the United Kingdom.
Transition
Commenting on the change of logo, the Managing Director of GTBank, Thomas Attah John, stated that “This transition to the new GTCO logo seeks to emphasise the fact that the bank is now part of a financial services group that offers more than just banking”.
He said while the logo had changed, the bank’s commitment to innovation and dedication to providing excellent banking services to customers remained the same.
“We are excited about the future and the broader opportunities this brings to our customers in Ghana and across Africa,” Mr John said.
The Managing Director further explained that the rollout of the new logo would be implemented gradually across all GTBank Ghana touchpoints.
Background
GTBank Ghana is a member of the Guaranty Trust Group. Known for its strong service culture, innovation and professionalism, the bank remains committed to building long-term relationships with customers, employees and the communities in which it operates.