Promasidor Ghana Limited unveils Cowbell Gold

Milk powder brand, Cowbell has unveiled Cowbell Gold, the latest addition to its wide range of products which promises an energy boost to consumers.

The new product, Cowbell Gold is described by producers Promasidor Ghana Limited as a crispy fortified chocolate milk drink, which is rich in proteins and vitamins to keep the body energized.

The new product joins the family of the nutritious cowbell products, which has been in the Ghanaian market for about 2 decades.

"Cowbell Gold is made from the finest Ghanaian cocoa, rich malt, and the perfect amount of our milk and sugar making it the winning chocolate drink for the Ghanaians. The product, with the slogan “Energy for winners! ” can be found in an eye-catching golden coloured sachet, depicting the drive to win", a statement issued by Promasidor Ghana Limited said.

Cowbell Gold is a refreshing 4-in-1 product which is convenient to prepare and can be served either hot or cold.

Speaking to the media on the products, Sales and Marketing Director for Promasidor Ghana Limited, producers of Cowbell, Mr Timo Van Vooren described Cowbell Gold as the winning fortified chocolate milk drink, which will revolutionize the food-drinks market.

“We call it “Energy for winners!” because the product contains highly nutritional ingredients that provides the consumers with the needed energy to be successful, to reach their goals, go for the win and in essence go for gold. Cowbell gold wants to provide inspiration for patrons to excel in all their endeavours,” Mr Van Vooren explained.

In his address during the launch of the product, the Marketing Manager for Promasidor Ghana limited, Mr Shine Akiem Torsoo reiterated the commitment of the Cowbell brand to continually contribute to the development of the Ghanaian society through the numerous CSR activities and tailor-made marketing activities that will benefit the Ghanaian populace.

The launch of the product took place at the forecourt of the Kumasi City Mall on April 21 in an electrifying atmosphere amidst fireworks, musical performances, dance competition and several giveaways.