A thriving music industry cannot be built on individual talent alone, Nigerian music executive Don Jazzy has warned, urging artistes to put aside their egos and embrace collaboration for the collective growth of the industry.
The record producer, whose real name is Michael Collins Ajereh, said the declining culture of collaboration among Nigerian artistes was a worrying development that could undermine the industry's progress.
Speaking on an episode of the On The Grind podcast, the Mavin Records boss stressed that no artiste, regardless of how talented or versatile, could succeed entirely on their own.
He encouraged musicians to recognise the value of working with others, noting that collaboration creates opportunities for growth and strengthens the music industry.
"Most of Nigerian artists need to drop their pride, grow up and understand that no man is an island. A tree cannot make a forest.
"If you are so talented and versatile and can write, produce and sing, kudos to you. But still, you need to collaborate. I am a fan of collaboration. I came into this business collaborating with people and I am forever going to keep collaborating. I understand the importance of collaboration," he said.
