Nigeria ranks fifth globally in daily social media usage

Nigerians rank among the world’s top social media users, with 2024 data placing the country fifth globally for average daily time spent online.

According to figures from Cable.co.uk and We Are Social in 2024, posted by World of Statistics on X on Sunday, Nigerians spend an average of 3 hours and 23 minutes per day on social media.

Leading the list is Kenya, where people spend the most time on social media, at 3 hours and 43 minutes daily. South Africa follows closely with 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes.

Nigeria’s average of 3 hours and 23 minutes places it just behind these countries in social media engagement.

Other countries with high social media usage include Colombia (3:22), Chile (3:11), and Indonesia (3:11). Saudi Arabia and Argentina round out the top ten with daily averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.

In comparison, some countries record lower social media engagement, such as Ghana with 2 hours and 43 minutes, Egypt with 2 hours and 41 minutes, and Thailand with 2 hours and 30 minutes.

Among European nations, Portugal (2:23), Romania (2:20), and Italy (2:17) rank lower on the list, indicating that social media usage varies significantly by region.

Full list:
Kenya – 03:43
South Africa – 03:37
Brazil – 03:34
Philippines – 03:33
Nigeria – 03:23
Colombia – 03:22
Chile – 03:11
Indonesia – 03:11
Saudi Arabia – 03:10
Argentina – 03:08
Mexico – 03:04
Malaysia – 02:48
Ghana – 02:43
Egypt – 02:41
Thailand – 02:30
Bulgaria – 02:26
Vietnam – 02:23
Portugal – 02:23
Romania – 02:20
Italy – 02:17

Source: The Punch