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Gianni Versace, the originator of the brand, chose Medusa as the logo because she made people fall in love with her and they had no way back.
With this symbolism in mind, Versace hoped his company would have the same effect on people and on those who wore his clothes and shoes.

Ever since Versace came to the scene in 1978, there hasn’t been a dull moment for followers of the brand. The Versace brand is known for its innovative designs, with symbolic flashy prints and bright colours but with style.

The first Versace boutique was opened in Milan's Via della Spiga in 1978. From boubous to hot trendy dresses, skirts, sneakers and T-shirts, there is something on the market for anyone who wants to grab some Versace collections.

In the middle part of the year 2020, stylish boubous with slanted necks and off-shoulders came into vogue.

On the market and in some of the boutiques, it is common to see silky Versace fabrics used to design these ready-made boubous. The men also have colourful silky Versace shirts and T-shirts they can choose from. Some of the shirts have matching trousers while those who want to look sporty have the option of cotton printed track suits.

Versace is especially known for its runway fashion and many of those products reach the general consumer at one point in time or another.

We are going to take a look at their most expensive dresses currently made for women.

One of the most expensive dresses is known as the Silk Short Dress with Epaulettes. Versace has been taking small influences from military gear and so it reflects in some of his designs.

This fitted dress has long sleeves, a herringbone omega chain belt, a button fastening keyhole, and is made entirely by hand in Italy out of silk. It is being sold for $2,995 (GH¢17,505.77).

The second dress is the Tattoo Print Dress with buttons. This is certainly a classy mini dress that is complete with a fitted top. This is definitely a dress for those looking to make a statement with their clothing as it takes inspiration from not only classical military gear but dresses from the 1960s and even some Japanese elements in terms of the print on the dress.

The dress is sleeveless and has a zipper on the back. It is made up of 95 per cent viscose and five per cent elastane. It is also going for $3,025 (GH¢17,681.12).

The third one is going for $4,495 (GH¢26,273.27) and is known as the Greca One-Shoulder Mini Dress. Versace is well known for their little black dresses, and this one is great.
The dress is made entirely out of silk, has a racer back and features a one-shoulder design.

At the bottom of the dress, there is an elegant gold pattern surrounded by material that is slightly see-through for an added pop.

An original suede leather loafer for men can be bought from their online store for about €800 (GH¢5,670.31). Interestingly, an imitation version could be bought at GH¢60 at Okaishie in the Accra Central Business District. It is no secret that many high-end brands are copied and made into cheap knock-offs. Versace is no exception.

Educating yourself about authentic versus fake Versace items requires a few comparative steps. It is always important to read the manufacturing location. Authentic Versace is always made in Italy. If the item was made anywhere other than Italy, treat it as a red flag.

In these days of vibrant online buying, when buying a piece online, ask the seller for a picture of the manufacturing tag indicating the item's origin. Obviously, fake Versace will often read "Made in China" or "Made in Taiwan."

Versace takes meticulous care of its items, including packaging. An authentic piece will be packaged in a box with the Versace logo and a clean dust-bag with a silk drawstring cord.

Fake Versace is typically packed in plastic bags, if at all. Versace sunglasses should be packaged in a smooth leather glass case, not a plastic bag or hard plastic container.
Next time look sharp when you are being offered a Versace product to buy.

Writer's E-mail: hadiza.quansah@gmail.com