GFA Foundation partners NRSA to enhance road safety awareness nationwide
The Ghana Football Association (GFA) Foundation has joined forces with the National Road Safety Authority (NRSA) in a partnership aimed at promoting road safety awareness and advocating for best practices among road users across the country.
This collaboration is part of the NRSA’s broader strategy to engage key stakeholders in reducing road traffic accidents and fatalities.
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Key activities under the partnership
As part of the initiative, the GFA and NRSA will roll out a series of activities, including driving refresher courses for football clubs, branding GFA vehicles with the NRSA logo, and targeted awareness campaigns for football fans and communities. Educational programs for young footballers focusing on road safety and responsible behaviour will also be organised.
Collective effort for change
GFA President Kurt Okraku expressed his excitement about the partnership, describing it as an initiative that had been in the pipeline for several months.
“This partnership is mutually beneficial. It concerns everybody here and beyond, and it’s the reason all of us must pay attention to this campaign and go out as proud ambassadors of this road safety campaign,” Mr Okraku stated.
He emphasised the importance of collective effort, especially from football clubs, to ensure the campaign's success.
“We will do whatever it takes, using our football products, football space, and our social media presence as proud ambassadors to end road accidents. Let us use our football vehicle to the best of our ability and show our friends from the National Road Safety that indeed football can make a change,” he said.
Mr Okraku also pledged to extend the campaign beyond football clubs to include Ghana’s national teams, ensuring a broader reach.
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Football as a tool for advocacy
The NRSA Acting Director-General David Osafo Adonteng highlighted the alarming statistics surrounding road accidents and the devastating impact on families and communities.
“The statistics are alarming, and the human cost is heart-wrenching. It is our collective responsibility to act decisively and creatively to reduce these incidents, save lives, and foster a culture of responsibility on our roads,” he said.
Mr Adonteng noted the influential role of football clubs and players in society, stressing the importance of training them to serve as road safety ambassadors.
“Every year, thousands of lives are lost on our roads, leaving families and communities devastated, but we believe that together, we can make a difference,” he added.
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Commitment to social impact
The NRSA Director-General urged drivers, team managers, and club officials to apply the lessons from the campaign to reduce road accidents.
He also commended the leadership of the GFA for its forward-thinking approach and commitment to social impact, adding, “This partnership reflects the power of collaboration in addressing national challenges.”