Mr Shaun Uys, Managing Director of Continental Tire Sub-Saharan Africa displaying one of the tires.

Continental Tire opens W/A division in Ghana

Continental Tire, one of the leading tyre manufacturers in the world, has established a new division in Ghana to serve the West African market.

Known as Continental Tire West Africa, the division will include a West African regional headquarters, a distribution centre, a sales office, a training centre among other outlets.

 

Ghana, therefore, becomes the third African country after South Africa and Morocco where the German tyre manufacturer has established an official legal entity.

At a ceremony to officially launch the division in Accra last  Wednesday, the Managing Director of Continental Tire Sub-Saharan Africa, Mr Shaun Uys, said the establishment of the division was driven by the company’s strategic plan which “recognises the growing economic importance of Africa on a global scale”.

He said the new division would enable the global tyre manufacturing giant to expand its distribution channels, the number of retail outlets and also target new business opportunities in other sectors.

“As one of the world’s top three tyre manufacturers, Continental Tire has an important role to play in developing the industry across the continent by expanding our footprint, increasing the range of products and delivering improved customer service and support,’’ he added. 

 

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