Samsung unveils new products
Samsung Electronics has unveiled a wide variety of new revolutionary products which have the African market and consumers in mind.
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The products, which number about 20, were manufactured, taking into account the specific nature of the African market, the climatic condition, tastes and usage, and specifically designed to fit the consumer's pocket and to last longer.
The products were unveiled at the Samsung 2014 Forum at Malaga in Spain. The forum brought together media practitioners from African countries, including Ghana, as well as distributors, retailers and other stakeholders.
More than 50 journalists and over 40 distributors and retailers participated in this year's forum.
The 2014 forum provided Samsung with the opportunity to explain the rationale for the produce, throwing the spotlight on certain technicalities involving usage, while giving the participants the first-hand knowledge and experience; a better insight into the fastest growing innovative technology products, as well as trends within the consumer electronics market.
Among the products were the Ultra High Definition (UHD) Curved Television which comes in various sizes; various sizes of Galaxy tablets, air conditioners, washing machines, refrigerators, printers, microwave ovens and cameras.
The Chief Commercial Officer (CCO) of Samsung Electronics, East Africa, Mr Joseph Nregu, said at the forum that in coming out with the new experiences, Samsung had taken into consideration the convenient and easy working environment for consumers, an effective and relaxed atmosphere for the entire family and entertainment for all ages.
He said Samsung had never compromised on quality, even though it had taken affordability and durability into consideration.
The CCO said Samsung had also observed the fact that consumers and for that matter family members had a lot to do by going to work and combining that with housekeeping, so had designed its products such that they were user-friendly, efficient and time-saving, yet safe and simple for children to use.
Mr Nregu explained that Samsung was not worried about products from other manufacturers because it was concentrating on improving its products to meet increasing demands and varied tastes and pockets of its market.