THE Grammy Awards have long been seen as the pinnacle of musical achievement, with artistes worldwide, including Ghanaians in recent years, aspiring to win the coveted gold-plated gramophone statuette.
However, renowned music producer Zapp Mallet has sparked an important conversation about the relevance of the Grammys to Ghanaian musicians.
In this week’s Graphic Showbiz, he emphasised that local and market audiences should take priority over international recognition.
This perspective is a wake-up call for an industry that has often used global validation as the main benchmark for success. The current craze for Grammy wins or nominations has led some musicians to focus on producing music tailored for international appeal, sometimes at the expense of connecting with their local fans.
Ghana’s music industry, however, has immense potential. With a vibrant local scene and loyal audiences, musicians can create music that resonates deeply with Ghanaians while showcasing the country’s rich cultural heritage. By prioritising local success, artistes can build strong foundations for their careers and contribute meaningfully to the growth of the industry.
Award schemes such as the Telecel Ghana Music Awards (TGMAs) provide a reputable avenue for recognising and celebrating local talent, offering exposure and validation within the country. Building a loyal fan base through such platforms can establish Ghanaian musicians as industry leaders while still leaving room for global recognition.
Graphic Showbiz supports Zapp Mallet’s stance and urges musicians to shift their mindset towards creating music that speaks to their audience first. This approach requires a deep understanding of local tastes, experimentation with indigenous sounds, and a genuine connection with fans.
While the Grammys remain prestigious, the focus should extend beyond awards to cultivating audience loyalty and local relevance. Ghanaian musicians have the talent, creativity, and drive to build lasting careers while contributing to the global music industry.
It is time for them to rethink the Grammy dream not as a rejection of international acclaim, but as a call to first create music that resonates at home, establishing a strong foundation that can eventually reach the world.
