King Paluta unveils captivating visuals for “La Vida Loca”

Ghanaian music star King Paluta has released the official music video for his latest single, La Vida Loca, adding fresh momentum to what has already become a fan favourite across streaming platforms and social media.

Since its debut, the track has been trending particularly on TikTok, where fans have embraced its infectious rhythm and created viral dance challenges. 

The song, co-produced by King Paluta and award-winning producer Apya, seamlessly blends contemporary beats with soulful melodies, exploring themes of love, trust, and aspirations for success.

Critics and fans alike have praised the record for its lyrical depth and musical versatility, with many highlighting King Paluta’s growth as both a songwriter and vocalist. 

“La Vida Loca” continues the musician’s run of hit singles that have cemented his reputation as one of Ghana’s most dynamic performers.

The release follows the success of Foko, a recent track that has enjoyed widespread airplay and streaming traction, positioning it as a strong contender for the coveted Most Popular Song of the Year award.

With La Vida Loca, King Paluta has once again proven his ability to create music that resonates across audiences while keeping his sound distinctly Ghanaian. The song is now available on Boomplay, Audiomack, and Spotify, while the accompanying visuals are live on YouTube.