MultiChoice announces plans to shut down Showmax streaming service
MultiChoice has announced plans to discontinue its streaming platform, Showmax, as part of a strategic review aimed at strengthening its digital services in an increasingly competitive global streaming market.
In a notice sent to subscribers on March 5, 2026, the company said the decision was taken by the Showmax Board following what it described as a comprehensive assessment of the platform’s future.
“We’re writing to inform you of an important update regarding Showmax,” the company told subscribers in the communication.
“Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future.”
No immediate service disruption
Despite the announcement, MultiChoice assured customers that the streaming service would continue operating for now and that no immediate changes would affect their viewing experience.
“Importantly, at the moment there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time,” the company stated.
The notice sought to reassure subscribers that the transition would be managed carefully, with additional information to be provided before any final shutdown takes place.
“We understand that this news may raise questions. Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes,” the message said.
MultiChoice added that subscribers would receive advance notice of timelines and any steps that might be required ahead of the service’s eventual closure.
Shift in digital strategy
The company explained that the decision to discontinue Showmax forms part of a broader effort to reposition its digital strategy and remain competitive in a rapidly evolving streaming landscape dominated by global platforms.
“This decision reflects our focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment,” the statement said.
Although Showmax is set to be phased out, MultiChoice stressed that streaming remains a central pillar of its long-term plans.
“Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation and partnerships to deliver the best possible entertainment experience to our customers,” the company said.
The company concluded by thanking subscribers for their continued support, while indicating that further updates would be shared as plans for the transition become clearer.
“Thank you for your continued support.”
