Ghanaian fashion brand, Smully Wear, promoted Ghanaian fashion at Afro Brazil Ghana Festival, held at Kwame Nkrumah Memorial Park and Museum in Accra on December 12 and 13, 2025.
The festival themed, ‘Fashion and liveband show’, is a celebration of Afro-Brazilian heritage which brought together artists, cultural leaders, tourists, and the Ghanaian public to showcase the rich cultural bonds between Ghana and Brazil.
Smully Wear's collection, featuring vibrant prints and elegant designs, was a highlight of the festival. The brand's commitment to showcasing Ghanaian culture and style was evident in its stunning outfits, which blended traditional and modern elements.
Singer Wiyaala and her manager hit the runway in style, showcasing their fashion flair at the Afro Brazil Ghana Festival.
Smully Wear celebrated a major milestone last year, marking its 10th anniversary with the launch of the 'We Global (steeze)' collection, which was showcased to great acclaim and also made a stylish appearance at the Afro Brazil Ghana Festival.
In an interview with Graphic Showbiz, Joseph Aggrey Cobbina, CEO of Smully Wear mentioned that “our vision is to solidify Smully Wear's position as a leading African fashion brand, breaking boundaries and showcasing our rich cultural heritage to the world.
“The response from the Brazillian audience was great and I’m excited Smully Wear got to tell the African fashion story the collection,” he said.
Since it officially released its first collection, “Jack Where Are You?” in 2017, Smully’s creative works have earned lots of recognition including the honour of styling some showbiz icons such as Jidenna, Boris Kodjoe, Stonebwoy.
The Afro Brazil Ghana Festival was a significant platform for Smully Wear to reach new clients for cultural exchange, tourism, and economic collaboration between Ghana and Brazil.
