Smully Wear launches “We Global” collection to mark 10 years anniversary

To commemorate 10 years of providing fashion services, rising Ghanaian Fashion brand, Smully Wear has launched a new collection, “We Global (Steeze)” online on Saturday, October 12.

The new collection is the seventh after the likes of “Good Vibes” in 2022 and “Coat of Many Colours” in 2023.

Over the past 10 years, Smully Wear has not only delivered tailoring designs but also mentored senior high school students through "Aspire to Inspire" projects, partnering with institutions like Aggrey Memorial, Mfantsipim, and University of Professional Studies, Accra (UPSA).

Also, the fashion brand has empowered startup businesses, such as Koko Mu PhD and One in Town Rice, by promoting them on their social media channels.

The “We Global (Steeze)” collection is a result of Smully Wear's global market research and experience. As the first Ghanaian fashion brand to showcase at Omaha Fashion Week, Nebreska, USA, in March last year, the brand always brings a unique blend of African and international styles.

In an interview with Graphic Showbiz, Joseph Aggrey Cobbina, CEO of Smully Wear mentioned that "our vision for the next decade is to solidify Smully Wear's position as a leading African fashion brand, breaking boundaries and showcasing our rich cultural heritage to the world.

“And that is why in celebrating our 10-year journey, we're excited to introduce 'We Global (Steeze)', a collection that caters to diverse tastes and styles,” he stated.

Since it officially released its first collection, “Jack Where Are You?” in 2017, Smully’s creative works have earned him lots of recognition including the honour of styling some showbiz icons such as Jidenna, Boris Kodjoe, Stonebwoy among others and won the Fashion Designer of the Year at the Ghana Tertiary Awards.

Cobbinah is positive “We Global Steeze” collection will give good fashion vibes to patrons.