Embedding digital economy into Ghana's 24-hour nightlife - A socioeconomic, political transformation

Ghana, a country known for its vibrant culture, entrepreneurial spirit, and dynamic nightlife, is on the cusp of a significant transformation.

As the world increasingly embraces digitalisation, Ghana is uniquely positioned to leverage its burgeoning digital economy to enhance its traditional 24-hour economy and invigorate its iconic nightlife. 

This article explores how the integration of the digital economy into Ghana’s 24-hour economy and nightlife could revolutionise the country’s socioeconomic and political landscape, driving growth, creating jobs, and reshaping public life.

Reminiscing Ghana’s 24-hour nightlife

Ghana’s 24-hour economy and nightlife have deep cultural and economic roots, especially in major cities like Accra, Kumasi, and Takoradi.

From the bustling night markets and lively music scenes to the informal sector that thrives after dark, night-time activities contribute significantly to the country’s GDP. 

For instance, it is estimated that the hospitality and entertainment sectors, which operate predominantly during late hours, contribute about 4.8 per cent to Ghana's GDP (Ghana Statistical Service, 2022). 

However, the potential for growth in these sectors remains largely untapped, hindered by inadequate infrastructure, security concerns, and limited access to financial services.

The digital economy: A catalyst for transformation

The digital economy in Ghana has been growing at an impressive rate, with the sector contributing approximately 2.3 per cent to the GDP as of 2023. 

The rapid adoption of mobile money, e-commerce, fintech, and digital payment platforms has transformed how Ghanaians conduct business, access services, and interact socially. The integration of these digital solutions into the 24-hour economy could be the key to unlocking new opportunities for economic growth and social development.

For example, the proliferation of mobile money services has already facilitated increased financial inclusion, with over 45 per cent of Ghanaians now having access to digital financial services (Bank of Ghana, 2023). 

This digital inclusion provides a solid foundation for expanding the 24-hour economy, allowing businesses to operate seamlessly at all hours, consumers to access services around the clock, and the informal sector to thrive in a secure and efficient environment.

Synergising the digital economy with nightlife

Integrating the digital economy with Ghana’s nightlife could redefine the experience of socialising and conducting business after dark. Digital platforms can enable seamless bookings, payments, and reservations for night-time activities, from dining to entertainment. 

For instance, restaurants and clubs can leverage digital marketing and online reservations to attract more customers during off-peak hours.

Digital payment systems can ensure secure and convenient transactions, reducing the risks associated with handling cash during late hours.

Moreover, the use of digital technologies in nightlife management can enhance safety and security, addressing one of the key concerns associated with night-time activities in Ghana. The implementation of digital surveillance, smart lighting, and mobile-based emergency services can create a safer environment, encouraging more people to engage in night-time activities and, in turn, boosting the economy.

Socioeconomic impact

The socioeconomic impact of embedding the digital economy into the 24-hour economy and nightlife is multifaceted. 

Firstly, it has the potential to create new jobs and stimulate entrepreneurship, particularly among the youth. Digital platforms can empower small and medium-sized enterprises (SMEs) to reach a broader audience, increase sales, and operate more efficiently. 

For instance, the expansion of e-commerce platforms like Jumia and Tonaton has enabled local businesses to operate 24/7, catering to customers across different time zones.

Secondly, the integration of digital technologies into nightlife can enhance the quality of life for Ghanaians by providing more convenient access to goods and services. This could lead to increased consumer spending, which in turn would drive economic growth. According to a report by the International Finance Corporation (IFC), digital economy activities could generate up to $4.5 billion in new economic activity in Ghana by 2030 if effectively integrated into various sectors, including nightlife.

Political landscape and governance

The political implications of embedding the digital economy into Ghana’s 24-hour economy and nightlife are also significant. A robust digital economy can lead to increased transparency and accountability in governance, as digital platforms enable better tracking of economic activities, tax collection, and service delivery. 

Moreover, the government’s push towards a digital economy, as highlighted in the Digital Financial Services Policy (2020-2024), aligns with the broader goal of achieving a modern, inclusive economy that operates efficiently day and night.

However, this transition also poses challenges, particularly in terms of regulation and infrastructure development. The government will need to invest in reliable digital infrastructure, enhance cybersecurity, and create a regulatory framework that fosters innovation while protecting consumers. 

Additionally, the success of this integration depends on the political will to support digital transformation initiatives and address the socioeconomic disparities that could arise from the digital divide.

Conclusion

Embedding the digital economy into Ghana’s 24-hour economy and nightlife presents an opportunity to drive significant socioeconomic and political change. By leveraging digital technologies, Ghana can enhance its vibrant nightlife, create new economic opportunities, and improve the quality of life for its citizens. 

However, realising this potential requires coordinated efforts from the government, private sector, and civil society to invest in digital infrastructure, promote financial inclusion, and ensure that the benefits of digitalisation are accessible to all. 

As Ghana continues to embrace the digital future, the integration of its digital economy with the 24-hour economy and nightlife could be a defining moment in its journey towards sustainable development and prosperity.