14 Women go through business training
Fourteen women entrepreneurs have benefited from a one-week intensive training on how to develop and expand their businesses.
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Beneficiaries received training in costing and pricing, distribution channels, growth strategies, customer profiling, branding, market access opportunities and product development.
The entrepreneurs were selected from both the northern and southern parts of the country, and are expected to also train up-and-coming women entrepreneurs.
The training was organised by the Network of Women in Growth (NEWIG) Ghana with sponsorship from the Crossroads International, Canada.
The training formed part of routine workshops for beneficiaries of NEWIG after which participants were presented with certificates.
Business operation
The training was facilitated by Ms Daniela Mastracci from the Swaziland Fair Trade (SWIFT), a Swaziland-based handicraft organisation.
In her presentation, Ms Mastracci advised the participants that business operation was a systematic and step-by-step approach, hence the need to put proper measures in place to make their businesses flourish.
“It is wrong to enter the business market without enough and adequate preparation since there are a lot of dynamics,” she said.
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The resource person further educated the beneficiaries on the various considerations to take in pricing their products before they sent them to the market.
Show interest in made-in-Ghana goods
Earlier in an interview, the Executive Director of NEWIG Ghana, Mrs Mawusi Nudekor Awity, called on Ghanaians to show a lot of interest in locally manufactured products in order to boost the economy.
She also called for a lot of advocacy and sensitisation of made-in-Ghana goods for the patronage of local products to be accepted by a vast majority of Ghanaians.
In the not-too-distant future, Mrs Awity indicated that the organisation had put the necessary plans in place such that it would be supplying a lot of raw materials to those involved in handicraft.
“One of our key goals is to help women who have been trained by our organisation to develop their own businesses,” she said.