Ruut Extra supports National Farmers Day

Guinness Ghana Breweries Limited (GGBL), producers of Ruut Extra Premium Beer, Ghana’s first cassava beer, has presented a sponsorship package of GH¢27,500 to the Ministry of Food and Agriculture towards the organisation of the 2013 National Farmers Day.

Solange Kuimo, Marketing Manager of Innovation – GGBL, revealed that the package included three tricycles, each to be awarded to the Best National Cassava Farmer, Best Regional Cassava Farmer and Best District Cassava Farmer.

“In addition, the National Best Farmer will receive a monthly donation of two crates of Ruut Extra Beer for six months; the Best Fisherman will also receive a monthly donation of two crates of Ruut Extra Beer for six months. All 70 winners from the different categories will also receive three crates and branded shirts each of Ruut Extra Beer. 

Over 200 crates of GGBL’s assorted drinks, including Alvaro and Malta Guinness, have also been presented to the Ministry of Food and Agriculture to refresh farmers and dignitaries at the event,” Solange added.

Preba Greenstreet, Corporate Relations Director, said “GGBL has been investing in local raw material sourcing for more than a decade working in partnership with local farmers, key government ministries and agencies, as well as researchers to help develop sustainable local raw materials for production. We are proud to recognise and support our farmers as we celebrate this year’s National Farmers Day. 

Ruut Extra Premium Beer was introduced in December 2012 to provide Ghanaian consumers a drinking experience that would enable them to demonstrate their national pride with a beer derived from our own soil. Since its introduction, Ruut Beer has been adored by many Ghanaians and adjudged the ‘Emerging Brand of the Year 2012’ by the Chartered Institute of Marketing Ghana (CIMG), a testament to the quality and impact it is making in local farming communities.