Fidelity Bank rewards customers in promo
Three lucky customers of Fidelity Bank, Nurudeen Abdulai of Okaishie branch, Sussana Nelson of Tema Safebond branch and Francis Onyina of the Ring Road Central branch, have each seen their bank balances change from GH¢1,000 to GH¢10,000 as their prize for taking part in the ongoing Big Fat Zero promotion.
The bank added a zero to their maintained balances of GH¢1,000 each, while 10 other customers also received 18 karat gold coins each valued at GH¢1,300.
This was in the first draw of the second phase of the Fidelity Big Fat Zero Promotion, which promises to add two zeros to the account of a lucky winner in the grand finale in April this year.
Speaking at the draw held at its Adum Post Branch in Kumasi, the Director of Finance at Fidelity Bank, Mr Edward Opare Donkor, noted that the bank was interested in making an impact in the lives of their customers.
“We believe in empowering our customers so we are, by this Big Fat Zero promotion, empowering our customers with a zero to enable them to pursue their dreams and aspirations,” he said.
The Big Fat Zero Promotion is aimed at promoting a culture of savings amongst Ghanaians while rewarding them at the same time.
The Guest Speaker for the occasion, Oheneba Adusei Poku, the Akyempemhene of Kumasi, commended Fidelity Bank for the innovative promotion geared at helping Ghanaians to adopt a culture of saving.
He encouraged Ghanaians to do business with Fidelity Bank because it was a Ghanaian Bank that would invest back in the economy and in its people.
The Director of Consumer Banking of the bank, Mrs Selorm Coffie-Atta, recounted that in the first phase of the draw, nine customers had a zero added to their maintained balance with 30 others rewarded with 18 karat gold coins each.
The promotion has become more exciting in its second phase in which two zeros will be added to the balance of one customer in a draw slated for April this year.
For instance, an account balance of GH¢300 could become GH¢30,000; GH¢700 could also increase to GH¢70,000 and GH¢1,000 could become GH¢10,000.
Fidelity Bank launched the Fidelity Big Fat Zero Promotion in August 2013 to reward its loyal clients, as well as new clients.