Societe Generale Ghana remains customer-focused
The Managing Director of Societe Generale Ghana, Mr Gilbert Hie, has emphasised the bank's resolve to develop products and services to meet the growing needs of its clients.
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This forms part of what the bank calls its “four pillars of ambitions for this year” aimed at offering excellent services with focus on building lifetime relationships with clients.
Highlighting some new products the bank offers, Mr Hie mentioned the development of vendor co-operation to propose lease financing solutions, a new pensions fund for custody business and a happy chat loan scheme.
Mr Hie disclosed these when the listed bank took its turn at the Facts Behind the Figures on the Ghana Stock Exchange to throw more light on its performance for the year.
He said the bank had segmented its customers with dedicated sales strategies so as to give enhanced customer experience.
For the 2014 outlook, he said the bank would soon roll out a campaign that would focus on growing its deposit base.
Also, they would embark on an expansion drive to open branches in vantage places in Accra and other parts of the country, as well as enhance its ‘privilege banking’.
2013 Financial performance
Last year, the bank posted a profit of GH¢36.36 million in 2013, as against the GH¢30.27 million in 2012, according to the 2013 annual report.
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The bank also grew its interest income by 31.27 per cent, as shareholders’ funds increased from GH¢169.8 billion in 2012 to GH¢193.7 billion in 2013 in spite of investing in a modern head office edifice inaugurated early this year.
Customer deposits also went up from GH¢859 million in 2012 to GH¢926.1 million in the year under review.
Loans and advances to customers also increased to GH¢740.4 million in 2013, compared to GH¢520.1 million in 2012.