NFA launches ‘Ghana Film Experience’ to drive local film audience growth
As part of activities to mark Ghana Month and in line with efforts to reach at least one per cent of the population with Ghanaian films, the National Film Authority (NFA) has launched a new initiative dubbed the Ghana Film Experience.
The maiden edition took place on Saturday evening at Mamobi-Maamobi Mawaako in Accra, where hundreds of residents lined the streets from 6:30 p.m. for an open-air film screening.
The featured film, My Name is Ramadan, directed by Kobby Rana, set the tone for a vibrant and communal atmosphere as families, youth and community members gathered to celebrate Ghanaian storytelling through film.
The event was attended by key NFA officials, including board members George Bosompem, Augustine Abbey and Rebecca Ohene-Asah. The Municipal Chief Executive (MCE) and the Assembly Member for the area were also present, highlighting the importance of grassroots engagement in promoting the creative arts.
Representing the leadership of the Authority were the Executive Secretary, Kafui Danku-Pitcher, and the Deputy Chief Executive Officer, James Gardiner.
Speaking at the event, the Executive Secretary, Kafui Danku-Pitcher, stated, “The Ghana Film Experience is about bringing our stories back to the people. By taking films directly to communities, we are not only increasing access but also strengthening our cultural identity and supporting the growth of the local film industry.”
From a strategic perspective, she added, “This initiative is part of our commitment to ensure that at least 1% of Ghanaians actively engage with local films. We believe that when our people see their own stories, it deepens appreciation and drives industry growth.”
The Ghana Film Experience is set to be extended to communities across the country as part of a broader strategy to deepen audience engagement with Ghanaian cinema.
The impressive turnout at Mamobi-Maamobi Mawaako highlights strong public interest and sets a promising tone for future editions of the initiative.
