Putting marketing back on the CEO’s agenda

In part One of this series, I shared some thoughts on how we might start working to put marketing on the desk of CEOs, and possibly public sector agency heads as well! Before we delve into part two of the discussion, I want to pose a series of slightly provocative questions to boards and senior management of public and private sector institutions in Ghana: 

Is marketing really important to you? If marketing is important, what is the quality of marketing content on your boards? What is the quality of the chief marketing officer (CMO) in your institutions? Do you have a chief marketing officer? Kotler has noted that chief marketing officers are important to the growth of all institutions because they are responsible inter alia for developing market strategies and plans, building  and strengthening strong brands, measuring marketing effectiveness, gathering meaningful customer insights, driving new product development based on customer needs, utilising new marketing technology,