Kempinski Hotel Gold Coast City Accra reinforced its commitment to enhance road safety and promote sustainable practices through activities aimed at reducing carbon footprint and fostering eco-friendly initiatives.
The campaign formed part of the hotel’s 10th anniversary celebration, where the hospitality facility also distributed torches and reflector vests to bicycle riders, underscoring the luxury five-star hotel’s dedication to the well-being of the community and the environment.
Dubbed “Kempinski Saves at Night”, the corporate social responsibility (CSR) activity was under its 10 Acts of Kindness initiative.
The primary objective of the initiative was to improve road safety for particularly vulnerable cyclists.
Rationale
The context is that with the increasing number of cyclists and riders on the roads and growing concerns about emissions and climate change, as well as their safety, it is vital to ensure that those who choose sustainable transport options are protected and empowered.
Distributing high-visibility gear is a simple yet impactful way to enhance riders’ safety and encourage more people to switch to bicycles.
The day’s activity brought together Kempinski staff, community members and cycling enthusiasts, all eager to support a cause that merges safety with environmental responsibility.
More than 100 sets of safety gear were handed out to riders, many of whom rely on bicycles as their primary mode of transportation.
Safer cycling
The Hotel Manager, Etienne Joguin, said that by providing essential safety equipment, Kempinski Hotel Gold Coast City aimed to reduce accidents and promote safer cycling practices.
Complementing this, he added, the hotel was actively promoting sustainable transportation options, including the use of bamboo bicycles.
“Bamboo bicycles offer a low-carbon alternative to traditional bikes, contributing to a significant reduction in carbon footprint,” he said.
Mr Joguin said the initiative aligned with the hotel’s broader mission to foster environmental stewardship and advocate eco-friendly practices.
“At Kempinski, we believe that safety and sustainability go hand in hand. By equipping cyclists with the tools they need and promoting eco-friendly alternatives, we’re not just making our roads safer today, but we’re also investing in a healthier planet for tomorrow,” the Hotel Manager said.
The event concluded with a safety briefing, which emphasised the importance of obeying traffic rules, using protective gear and being aware of road conditions.
“This highlights how education and awareness go hand in hand with practical measures to ensure safety,” Mr Joguin added.
Background
Kempinski Hotel Gold Coast City Accra, a luxury lifestyle destination, has been designed to offer the highest standards of European luxury with the remarkable warmth and hospitality that Ghanaians are renowned for.
The hotel offers 269 rooms, including luxury suites and presidential suites.
