Hyundai wins two awards
Hyundai Motors has received international recognition for its vehicle design from the prestigious iF Design Awards jury.
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The new Elantra and new Tucson won iF Design Award 2016 in “Product” discipline, under “Automobiles / Vehicles / Bikes” category.
Winning the prestigious iF Design Award is a feather in the cap for Hyundai Motors’ continuous strive for design and quality excellence, as Hyundai Motors models were selected as Winner of iF Design Award for three consecutive years, with Genesis awarded in 2014 and i20 in 2015.
iF Design Award Winner, the new Elantra, fully employs Hyundai Motors’ characteristic design philosophy, which embraces the company’s ‘Modern Premium’ brand direction and is evident in the new Elantra’s dynamic and refined form.
With class-defining interior and exterior, the new Elantra features refined style elements reflecting Hyundai Motors’ evolving design philosophy.
This vision incorporates a dynamic precision in exterior design that complements the new Elantra’s comfortable, contemporary and sporty feel. The large hexagonal grille is paired with slim and sporty headlights for an energetic look, while its clean surfaces build on the active stance of the product.
iF Design Award recognises the bold and distinctive design of the new Tucson – Hyundai Motors’ compact SUV. Its bold and athletic presence has been achieved through refined, flowing surfaces, bold proportions, sharp lines and the brand’s signature hexagonal grille.
For more than 60 years, iF Design Awards have been recognised across the world as a symbol of design excellence. Organised by iF International Forum Design GmbH, the awards recognise outstanding design across various disciplines and categories.
The jury awarded the sought-after prize to Hyundai Motors’ new Elantra and New Tucson following a rigorous judging process, involving almost 5,000 entries from 53 countries.