Nestlé Ghana Ltd has celebrated and rewarded its loyal consumers at the grand finale of the second edition of the NIDO Obaatanpa Mo Promotion, expressing heartfelt gratitude to mothers and families across the nation for their unwavering trust in the NIDO brand.
Building on the success of the inaugural edition, this year’s promotion ran from May to July 2025, recording an impressive 99,026 entries nationwide.
Organized in partnership with the National Lottery Authority (NLA) and Westport, the promotion rewarded over 30,500 consumers through weekly and mini draws, spreading excitement and appreciation across the country.
At the grand finale held on Thursday, October 30, in Accra, winners were celebrated with a range of prizes, including five refrigerators, 10 beautifully woven Kente cloths, and cash prizes of GH₵5,000 each for 10 winners.
In addition, five ultimate winners received an all-expense-paid weekend getaway with their spouses at the serene Safari Valley Resort, along with a GH₵5,000 stipend to make their experience even more memorable.
Massive entries
Speaking at the event, Business Executive Officer, Dairy – Central and West Africa Region, Ifeanyichukwu Orabuche applauded the impressive numbers per the entries recorded, signifying the love for brand NIDO.
“In this second edition, over 99,000 entries tell us that the connection between NIDO and Ghanaian families runs deep built on trust, care, and the promise of quality that never wavers," she said.
Shared value
Managing Director of Nestlé Ghana, Salomé Azevedo expressed gratitude to mothers and families across Ghana.
She highlighted that what began as a simple “thank you” has grown into a movement celebrating love, resilience, and everyday heroes—mothers.
Ms Azevedo noted that with over 99,000 entries and 30,000 families rewarded, the campaign reflects how deeply Nido has become part of Ghanaian family life.
She emphasized Nestlé’s purpose of creating shared value, building trust, and fostering joy and opportunity within communities.
"When we see over 99,000 entries and over 30,000 families rewarded, it tells us something powerful that Nido has become a part of your life. Moving into the tribe, Nestle's purpose has been about creating shared value, making sure that what we do as a business also creates joy, opportunity, and hope for the communities and the people connected to us," she said.
"Through this promotion, we have rewarded loyalty, we have built connections, strengthened trust, and reminded ourselves that our success is the success of the people we serve every day," she added.
She also thanked partners — the National Lottery Authority and Westport — for their integrity and collaboration, concluding with congratulations to all participants and winners whose joy, she said, inspires Nestlé’s work.
Dedication and love
Category Manager for Beverages and Dairy at Nestlé Ghana, Myron Otoo reflected on the success of the Nido Obatampamu promotion, launched to honor mothers and caregivers who nurture Ghana’s future with love and dedication.
He emphasized that the promotion represents more than a marketing campaign; it is a celebration of trust, care, and loyalty, embodying the Obatampa spirit that inspires Nestlé’s work.
"This journey began with a simple goal to recognize and reward mothers and caregivers who continue to nurture Ghana's future with the same devotion that defies this lovely bright needle," he said.
"So this promotion is more than a campaign, it's a heartfelt way of saying thank you. At Nestle, we believe in rewarding the trust that families place in us every day. The Obaatampa spirit, the spirit of care, trust, and endless love continue to inspire everything we do," he added.
Mr Otoo further expressed gratitude to partners for ensuring transparency and fairness and reaffirmed Nestlé Ghana’s commitment to rewarding consumer trust and nourishing generations with love and quality.
Recognizing winners
Corporate Communication and Public Affairs Manager for Nestlé Ghana, Deborah Kwabla expressed excitement at recognizing winners of the Nido Obatampamu promotion, a campaign designed to thank and celebrate mothers — the key decision-makers in household nutrition.
She highlighted that mothers play a vital role in choosing the right foods and products, including Nido, for their families. Kwabla emphasized that the initiative reflects Nestlé’s commitment to creating shared value — generating benefits for both the business and the communities it serves.
She reaffirmed Nestlé Ghana’s dedication to rewarding consumer loyalty and promised continued programmes that recognize and appreciate all stakeholders connected to the brand.
