Unilever committed to serving customers

The Managing Director of Unilever Ghana Limited, Ms Maidie Arkutu, has said the company is committed to serving its customers in Ghana, despite the economic challenges facing the country.

According to her, the Ghanaian market was one of the buoyant marketplaces for Unilever and that regardless of the current economic turbulence, the company would continue to support and serve the needs of its Ghanaian customers.

“We believe in Ghana and we will continue to invest in the business,” she said. 

Investing in Ghana

Ms Arkutu made the statement when a delegation from Unilever paid a courtesy call on the Managing Director of  the Graphic Communications Group Limited (GCGL), Mr Kenneth Ashigbey, yesterday.

She explained that Unilever was investing in innovations that would see more creativity to give its customers products which had better functional benefits

She cited the fortification of Blue Band, Pureit Germkill technology and Vaseline Repair, which was recently launched, as examples.

She explained that the company was on a mission to create a sustainable living plan (SLP) to continue to provide brands that met the demands of customers, with an increased sense of responsibility of how the brands affected and impacted lives in society.

Ms Arkutu stated that the company had supported over 24,000 cashew farmers as part of the SLP and was geared towards training young entrepreneurs, especially females, to build their lives and manage their resources.  

Explaining further, she said Unilever was aware of the media’s role in the company’s growth, for which reason it was bent on strengthening its relationship with the media to promote growth and development.

According to her, building a relationship with the media was an excellent way of improving business and ensuring customer satisfaction.

“We want to build a relationship that will ensure a strong bond as an excellent recipe for a buoyant business and national development,” she said.

On the decision to stop the sponsorship of the GJA Journalist of the Year awards, Ms Arkutu said that decision was not meant to spite the media fraternity.

She said Unilever had to take that decision as part of a global arrangement to review some aspects of its existing collaboration.

She said the company would engage the GJA leadership to explain the rationale behind the decision in order to work new arrangements.

Working together

Mr Ashigbey said Unilever was one of the forces to reckon with when it came to marketing.

According to him, the company had been a part of the GCGL’s success from day one and so it was prudent that the two organisations worked together to support growth.