Wilmar Africa supports persons with disabilities
Willmar Africa has introduced a new marketing strategy to help persons with disabilities to engage in some form of trading activities.
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Midwadi sronko as it is termed, is a part of the company’s corporate social responsibility which would help physically-challenged persons to earn a living to take care of themselves and their families.
According to the General Manager (GM) of Wilmar Africa, Ms Fatima Alimohammed, the concept was to take off physically-challenged people from the streets and give them a decent way of earning some income.
“We want to give them the opportunity to engage in business transactions so that they can earn some income to cater for themselves and their families,” she said.
She said the initiative would erase the perception that persons with disabilities were burdens to society.
Credit supply
Ms Alimohammed said the people would be supplied with products on credit on daily basis and they would determine the cost to sell it to earn some profit.
She added that since the persons with disabilities were in different categories, those who were physically fit would be given selling stands at places of convenience for them to sell.
Others who could not move around easily, she said, would be provided with tricycles that would aid them to go round and sell.
She also stated that as the business progressed, they would assist them to connect with some financial institutions to assist them expand their business.
“We will link them with microfinance companies so they would provide some support financially to them so they can expand the business,” she said.
Ms Alimohammed reiterated that the company was putting plans in place to extend the strategy to other groups of people in the society such as school drop outs, unemployed youth and other individuals who were willing to join.
Appreciation
Talking to the Daily Graphic, the project coordinator of the Ghana Society of Physically Disabled, Mr Anthony Adarkwah, said the initiative would be very useful to him and the entire association.