AMC–TICON Africa 2025 ends in Accra with call for cross-sector collaboration

The African Marketing Confederation (AMC) and the Technology Information Confederation Africa (TICON Africa) have concluded their 2025 joint conference in Accra with a strong call for collaboration between marketing and technology sectors to drive Africa’s digital transformation.

The three-day event, held from August 20-22 at the Labadi Beach Hotel and co-hosted by the Chartered Institute of Marketing Ghana (CIMG) and the Institute of ICT Professionals Ghana (IIPGH), attracted more than 500 delegates from across the continent and beyond.

Guided by the themes “Thriving in Africa’s Evolving Markets: Trust, Trends, and Technology” and “Empowering Africa’s Tech Future: Innovation, Standards, and Global Influence”, the conference provided a platform for dialogue, strategic partnerships and knowledge exchange among marketers, ICT professionals, academics, policymakers, and industry leaders.

Speakers at the opening plenary included AMC President Helen McIntee, TICON Africa President David Gowu, and Deputy Minister for Communications, Digital Technology and Innovation, Mohammed Adams Sukparu, who officially opened the conference. Google’s Regional Director for Sub-Saharan Africa, Charles Murito, delivered the keynote address, stressing Africa’s potential as a hub for digital growth.

Over the course of the conference, participants engaged in breakout sessions covering brand trust, fintech, smart infrastructure, artificial intelligence, and cybersecurity. Notable speakers included Guinness Nigeria CEO Girish Sharma, who emphasised the centrality of consumer trust, and Professor Douglas Boateng, Africa’s first Professor of Supply Chain Management, who underlined the importance of innovation in supply chains for sustainable growth.

A panel led by Professor Anthony Wong, President of the International Federation for Information Processing (IFIP), explored the ethical and regulatory dimensions of AI and data governance, while scholarships were awarded to young ICT professionals from Ghana, Uganda and Malawi to pursue further studies in emerging technologies.

The event also featured exhibitions, cultural tours and a gala awards ceremony. Professor Nii Narku Quaynor, known as the Father of the Internet in Africa, was honoured with a Lifetime Achievement Award, while AMC President Helen McIntee and TICON Africa Founder Nigel Tattersall received honorary awards for their contributions to marketing and technology.

Zambia was named the next host of the AMC–TICON Africa 2026 conference, following a competitive selection process that also included Malawi and Botswana.

Organisers hailed the Accra edition as a benchmark for collaboration and innovation. Delegates left with what the conference communiqué described as “renewed energy, actionable insights and strengthened networks,” underscoring Africa’s readiness to lead in marketing and digital transformation.