Ariston Thermo Group has affirmed its commitment to the Ghanaian market by introducing its global campaign ‘the Ariston Comfort Challenge’ unto the market.

The challenge is aimed at ensuring that the Ariston thermal heater could reach anywhere in the world.

Through this campaign, the company has donated a warm shelter to a group of scientists from the University of Copenhagen involved in climate change studies in the remote and icy Island of Disko, in Greenland (Arctic).

Disko Island is one of the coldest regions in the world and before this time, it proved near impossible for the scientists to stay on the island for more than a few days due to the harsh weather conditions. This unfriendly weather becomes even more hostile during the winter months and interrupts research work.

Speaking during a virtual press conference, Director, Central Africa, Ariston Thermo Group, Mr Gaurav Bisaria, said a safe and sheltered house, heated and provided with hot water for maximum comfort even during Polar winters would not have been possible without its commitment to quality.

He said the success of the challenge in Disko Island was another proof of the company’s desire to produce quality products that could work effectively even in extreme weather conditions.

“The Ariston Comfort Challenge - Greenland Mission is a campaign that makes us very proud as it testifies to our commitment to product quality in the quest of bringing comfort to everyone, even where it seems hard or impossible to find. Our new breed of water heaters introduced into the Ghanaian market will help us embrace a completely new and different way to bring our purpose and mission to you” he said

Mr Bisaria explained that for the team of scientists to carry through their mission of collecting and examining samples in Disko Island, they needed an innovative infrastructure to act as a stable base against the icy island.

He said the company therefore decidd to help by selecting three of the best installers from all over the world, who accepted to dive together into the unknown to deliver and assemble a warm and innovative modular home specifically developed as an energy-efficient, sustainable solution able to endure the most extreme climate conditions.

The Ariston Comfort Challenge – Greenland Mission has been entirely filmed from the beginning to end in the form of a web series through the challenge’s official website.

The six-part documentary narrates the story of the three hero installers and their demanding trip to complete the challenge. It not only shows their adventures in reaching the destination but also the people and cultures that live in the stunning icy landscapes of Greenland.