Dettol Cool Soap wins Emerging Brand of the Year at CIMG Awards
Dettol Cool Soap has been named Emerging Brand of the Year at the 2024 Chartered Institute of Marketing, Ghana (CIMG) Awards.
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The recognition comes less than a year after the soap's launch, which introduced Ghanaians to a unique 5°C cooling sensation aimed at keeping users cool and fresh, particularly in hot weather.
The award highlights Dettol Cool Soap's rapid success in the personal care industry and its commitment to promoting hygiene and health across Ghana. The CIMG Awards, regarded as the gold standard for marketing excellence in the country, recognize brands that have demonstrated significant impact and innovation within their respective sectors.
The Country Manager for Reckitt, the company behind the Dettol brand, Ali Tariq, expressed his gratitude for the award. “We introduced Dettol Cool Soap to offer Ghanaians a product that not only protects against odour-causing germs but also helps them stay cool and fresh, no matter the weather,” he said. “This recognition by CIMG is a significant milestone for us and reflects our dedication to understanding the needs of our consumers.”
The CIMG Awards ceremony, held over the weekend, brought together leading figures in marketing, business, and brand strategy to celebrate excellence across various industries.