Hairdressers advised to upskill to meet industry standards

The Ghana Hairdressers and Beauticians Association (GHABA) is calling on hairdressers to upgrade their skills to remain competitive and meet evolving client needs in the haircare industry.

Ghana’s beauty sector is a significant part of the informal economy, employing thousands especially women across the country. Yet many hairdressers still operate without formal training or certification, often compromising on service quality and client safety.

The Accra Regional President of the Ghana Hairdressers and Beauticians Association (GHABA), Bernice Asantewaa Asante explained that technical expertise was not just products but retains clients and sustains salon businesses.

“At the end of the day, the client is coming to buy your knowledge and your skills. If you don’t upgrade, you can’t achieve the right texture of hair, and that’s the clothing for the scalp—it must be taken care of properly,” she said.

Ms Asante gave the advice at the official unveiling of the new packaging of Mega Growth, a hair relaxer product by Weave Ghana Limited, producers of Darling in Accra.

The event, held in collaboration with professional hairdressers and salon owners, showcased Mega Growth’s refreshed packaging to mark the introduction of a new formulation designed to improve hair elasticity and support healthy hair growth aligning with the industry's shift toward more professional, research-backed haircare services.

“This relaunch is timely because previously there was confusion about the versions. Now, professionals can confidently recommend the right product with full knowledge of its benefits. Hairdressers must analyze porosity, elasticity, density, and texture before deciding on a relaxer,” she said.

The Marketing Lead for Weave Ghana Limited—the producers of Mega Growth and Darling Hair in Ghana, Angela Ayishetu Baba, said the revamped packaging which features African women at its core, replacing previous designs that primarily displayed white models reflects the brand’s mission to resonate with its primary consumers.

“In this dispensation where we have become number one in Africa, we want to ensure that the product resonates with the African woman.

So, if you check the new package, you will see that we have put the African woman at the center. We have decluttered the whole pack to make it easy to read and also more convenient for consumers and hairdressers,” she said.