We know Ghana’s market better — GN Electronics
The electronics subsidiary of Groupe Nduom, GN Electronics, has played its strength up over its foreign competitors, explaining that it stands in a better stead to supply electronic products to Ghanaians.
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As a brand formed and managed by locals, the General Manager of the company, Ms Marisa Susan Fee, said GN Electronics was in the best position to assess the electronic needs of Ghanaians and provide tailored solutions to help address them.
“We know our challenges. We live with them every day. Why have we allowed companies in Japan, Europe or China to understand our challenges and fix them when we can do it right here for ourselves,” Ms Susan asked at the opening of a day’s exhibition in Accra.
“We look at our challenges and we partner with companies that can best solve those challenges with high quality,” Ms Fee said at the event.
Despite the local nature of the company’s staff and ownership, she said its products were of high quality.
The exhibition, the first by the 10-month old company, was to showcase its first set of products to the general public.
The products ranged from television sets and decoders to set top boxes (STBs), which are assembled by a fairly youthful staff, majority of whom are students of the Kwame Nkrumah University of Science and Technology (KNUST) in Kumasi and the Ashesi University in Accra.
One step a time
Although the company has plans to manufacture its own brands of electronics in the country, the general manager said it had decided to grow gradually by first partnering with world-class companies to obtain the necessary expertise.
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That, she said, would enable it to learn how to operate to meet international standards.
Once that objective was achieved, Ms Fee said, the company would move to the next stage, which is to design and manufacture its own products.
Group advantage
The President of Groupe Nduom, Dr Papa Kwesi Nduom, said in a recorded message that the government needed to support indigenous enterprises to grow and contribute meaningfully to the economic development of the country.
He mentioned the creation of jobs and the reduction in capital flight as some of the advantages to be gained from indigenous businesses.
“For electronics, we have the market here in Ghana. So, let’s support our own so we can keep the jobs right here rather than exporting them to other countries,” he said.
A representative from the National Communications Authority (NCA) said the authority had certified the products of GN Electronics and thus called on consumers not to hesitate in choosing them.