A challenging assignment for Rino The Singer

The lack of investment in the music industry has been a misery for many up-and-coming artistes who struggle to fund their music.

The situation has not been different for budding music talent, Rino The The Singer, who has been financing his music career from his salary as an accountant at the Graphic Communications Group Limited.

Though the situation has delayed his progress, Rino has not been deterred and has dropped a number of songs such as Ma Me Nkwa Tenten, Dadie Anoma a cover of Kojo’s Antwi song, I Don’t Wanna Stop, Believe, Your Song among others to keep him relevant.

In a recent interview with Graphic Showbiz, Rino The Singer, who is at the moment promoting his new song, Go Low, said it is frustrating managing his music career all by himself.

“It is my prayer to get a record label to invest in and manage my talent because it is really difficult doing everything all by myself. While looking for funds to finance my projects, I also have to find ways of getting my music out there and that has really been difficult for me.

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“My family, friends and others have been very supportive but the load of the work goes beyond that. With good management in place, I wouldn’t have to bother myself about all these but unfortunately, that is the situation I find myself in,” he said.

When asked what sets him apart from his colleagues, Rino The Singer said he has tried to be consistent with his works.

“I am always consistent with my releases since that is the strategy to get on the minds of people every day. My aim is to be a household name in few years and have my songs competing with the best on the market,” he added.

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The artiste, whose real name is Gilbert Boateng, a graduate of the University of Professional Studies Accra (UPSA) encouraged young artistes to complement their talent with formal education.

“You will always have something to live on when success doesn’t come to you immediately with music."

Rino The Singer made his debut with Odo Ntoma in 2018.