Gospel artistes must leverage TGMA to win more souls - Nii Noi

Media personality and strong advocate for gospel music, Nii Noi is encouraging gospel artistes to show enthusiasm for Telecel Ghana Music Awards(TGMAs) since that can help them fulfil their core mandate of sharing the gospel with a broader audience outside the core church audience.

“We need to see the TGMA scheme and its stage with all its importance. The scripture says ‘go into the world and win souls for me’. When we are confined to our audience, that is the church, how do we win souls?

“We need to take the scheme seriously and even when billed to perform, we must consider it a platform for winning souls.

“Also, during the TGMA, when we solicit for votes to win a category, grace the red carpet and again, get the chance to perform, they should be a reflection of our Christian values.

“This is because they help win souls for Christ. We should attach seriousness to some of these things, like we attach to all other programmes in the gospel space.

“For instance, if you get a slot to perform, have it at the back of your mind that you are performing at a crusade to win souls for Christ. It is not about your brand, it is about the brand Jesus, so mount the stage and make Jesus proud,” he noted. (Read Ayisi: I’m made for purpose not fame)

Nii Noi, who is also an Academy member of the TGMA, believes that participating in the awards offers gospel artists invaluable exposure, boosting their recognition and helping them establish a strong foothold in the music industry.

In an interview with the Graphic Showbiz on May 20, he emphasised the detrimental impact of dismissing the positives associated with the TGMA when its role in elevating the careers of leading gospel artistes such as Joe Mettle and Diana Hamilton has been evident over the years. (ReadHe was my music hero – KK Fosu eulogises close friend Dada KD)

“I can’t confirm or deny that some gospel artistes don’t show enthusiasm for the TGMA because they see it as secular or evil, because I haven’t heard it personally. However, what I want them to know and understand is that the TGMA will not dent your brand as a gospel artist.

“It would be unfortunate for gospel musicians to overlook the benefits of the TGMA, especially when we see the clear growth in brands such as Joe Mettle before and after he won Artiste of the Year in 2017,” he remarked.

 “The same can be said for Diana Hamilton before and after 2021. Let's analyse those changes together. TGMA serves as a propeller for your brand as a gospel artist”, he said. 

Nii Noi further argued that the TGMA is a powerful platform for spreading the gospel and winning souls since gospel music has the unique ability to reach a wider audience and touch hearts in a way that traditional evangelism cannot.