Noble Nketsiah stands up for children
It has been six years since well-known gospel act, Noble Nketsiah, brought out a new album and when he arrived to unveil a fresh collection of songs last Sunday, July 26, at the African Regent Hotel in Accra, the occasion was also used to launch his new child-centered campaign.
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At the event, dubbed Noble’s Executive Launch, the musician officially unveiled his fifth album, I Am, Noble alongside Noble’s second social responsibility project, dubbed First 1,000 Days of the Child Campaign.
In the presence of about 70 high-profile personalities, the artiste performed five songs from the new album and some of his earlier hits such as Se Metease Yi and Mometie.
There were also performances by Rev. Yawson, Joyce Blessing and Kwabena Kwabena.
The first 20 copies of the album were auctioned and donated as seed money by Noble for the campaign project.
The first copy of the album was bought by Dr James Orleans-Lindsay, CEO of JL Properties at GH¢5,000, while Mr Michael Adjovu, Managing Director of Midland Savings & Loans, bought the next for GH¢6,000.
The spokesperson for ex-President J. A. Kufuor, Frank Agyekum, also bought one of the albums for GH¢2,000 on behalf of Mr Kufuor.
Noble pledged to donate 20 per cent of the proceeds from the I.am.Noble album to support the campaign.
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The child campaign is activated by the Ghana Coalition of Civil Society Organisations for Scaling up Nutrition (GHACCSSUN), which has Noble Nketsiah as its National Ambassador.
Initiated by the United Nations for Scaling up Nutrition (SUN) to support governments and countries across the world, the campaign seeks to promote targeted action and investment to improve nutrition for mothers and children in the 1,000 days between a woman’s pregnancy and her child’s second birthday.
“As ambassador, my primary responsibility is to partner GHACCSSUN to raise awareness in this country and beyond and also raise funds to sustain the campaign,” said Noble.
Development partners of the campaign represented at the launch included United States Agency for International Development (USAID), World Vision (Japan International Cooperation Agency (JICA), Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), Care International, Food and Agriculture Organisation (FAO), UnReach, National Development Planning Commission (NDPC).
Others are World Food Programme (WFP), United Nations Children's Fund (UNICEF), Gain, Hunger Project and Catholic Relief Services (CRS).
The event was produced by the artiste’s recording label, Showbiz Africa, with support from GHACCSSUN.
Noble is planning two other public launches in Kumasi and Takoradi ahead of upcoming trips to Canada, United States and the United Kingdom for similar activations before the end of this year.