Paul Azumah-Ayitey is head of Boomplay Comms and PR in Africa
Ghanaian music executive, Paul Azumah-Ayitey has been appointed as the Communications and Public Relations Manager for Africa at renowned music streaming and download platform, Boomplay.
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His new role was formally announced by Music Business Academy for Africa, where Paul is a 2021 and 2022 alumnus.
The music executive took up his new position in July 2023 and the role will see him handle corporate communications, partnerships and media & stakeholder relations affairs of Boomplay in Africa.
Paul Azumah-Ayitey, who is popularly known as also “The Industry” within showbiz circles will work with the media across Africa and manage strategic partnerships and PR campaigns with relevant stakeholders within the African music ecosystem while consolidating existing gains made by Boomplay over the years - in line with the African streaming giant’s vision to empower and project African music, artistes, and the African music ecosystem.
Commenting on his promotion, Paul who has been working with Boomplay since 2021, said he is “looking forward to Boomplay further impacting the African music circuit to realise its potential while amplifying and sustaining the gains already made within Africa’s digital music landscape.”
Prior to his new position, Paul “The Industry” Azumah-Ayitey was in charge of public relations at Boomplay Ghana.
Experience
His experience within the music industry dates back to the early 2000s as a young freelance journalist where he mainly covered the Ghanaian arts and culture scene for newspapers including Graphic Showbiz and online news portals before switching to music PR, publicity, artist management and music business strategy and consulting.
Paul also has work experience in corporate communications, brand management and marketing within the financial, creative and tech industries aided by his engineering background.
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Even though he loves to work behind the scenes, Paul Azumah-Ayitey, is particularly known for his valuable contributions to the popularity of Ghanaian contemporary Ghanaian Gospel music, earning him the name, ‘Da Scribe’ from late gospel artiste Danny Nettey.
He has also worked with a number of gospel artistes including Nii Okai, Kofi Dua Anto (KODA), Joyful Way Inc., and Cwesi Oteng.
At Boomplay Ghana, Paul Azumah-Ayitey managed partnerships and PR campaigns that increased the company’s brand awareness, visibility and corporate image.
These included Boomplay’s deals and partnerships with Universal Music, Billboard, Merlin, MTN Ghana, AirtelTigo and CAPASSO, among others.
He is also credited with helping to position Boomplay as a repository for music business and digital music economy education for music industry stakeholders.
In 2022, he partnered with Media General to organise Showbiz Conference in Ghana which brought together stakeholders from the tech, media, music, telco and banking industries.
In July 2023, Azumah-Ayitey was key to Boomplay joining forces with global short-form video hosting service, TikTok, for cross-promotion of trending content on both platforms via mutual playlists and content discovery.
About Boomplay
Founded in 2015, Boomplay currently boasts over 90 million monthly active users (MAUs), with a catalogue of more than 110 million songs from around the world.
In Africa, the company operates in Nigeria, Kenya, Tanzania, Ghana and Cameroon, among other regions and Paul Azumah-Ayitey is positive at playing relevant roles to increase Boomplay’s presence in Africa.
