Streams, schemes and royalties: Real cost of hit songs in GH
GHANA’S music scene has been steadily cranking up the volume—and now, it’s practically blowing the speakers. A new generation of gifted artistes is not just making noise at home but commanding attention on global stages, riding the infectious waves of Afrobeats and the timeless groove of Highlife.
From TikTok trends to Grammy nods, Ghanaian music is exporting vibes with visa-free ease. Think viral anthems, sold-out shows, and collaborations that crisscross continents faster than a DJ drops the beat.
But don’t let the glitz of streaming stats and flashy music videos fool you. Behind every smash hit that lights up dance floors and floods your favourite playlists, there’s a backstage hustle that’s anything but glamorous.
Welcome to the wild, wired, and sometimes wobbly world of Ghana’s music industry—a thrilling rollercoaster where dreams are big, contracts are tricky, and the math behind royalties can be more mysterious than a lost verse in a studio session.
Here, artistes juggle not just melodies and mic time, but also managers, middlemen, and murky monetization models. Streams don’t always translate into seamless income, and where there’s a hit, there’s often a hustle—sometimes noble, sometimes shady, but always relentless.
In Ghana’s booming beat economy, the music may be loud, but the conversations about fair pay, copyright, and ownership are only just beginning to rise above the noise. Because yes, the beat drops hard. But if you’re not careful, your royalties just might drop harder.
The Sound of Success: Ghana’s Musical Uprising
From the golden age of E.T. Mensah to today’s chart-dominating stars such as Sarkodie and Shatta Wale, Ghana’s sound has gone global. Thanks to digital platforms, social media, and the unstoppable force of Afrobeats and Highlife, Ghanaian artistes are crossing borders with bangers.
By 2020, the industry had danced its way to a $150 million valuation — and it's still turning up the volume with a projected 10 percent annual growth. But what’s the real cost of crafting a song that makes the world move?
The Hidden Bill Behind the Banger
Cooking up a hit in Ghana takes more than just raw talent and good vibes—it’s a cocktail of cash, connections, and just the right dash of clever scheming. To crack the code, I sat down with some of the industry's sharpest minds: the visionary video director REX, beat wizard and label boss Richie Mensah, and yours truly—armed with over 25 years of navigating the beautiful chaos that is the music business.
1. Production and Recording: Beats Don’t Come Cheap
In the sonic kitchen of Ghana’s music scene, cooking up a hit isn’t just about talent — it’s a full-course investment. Top producers don’t just serve beats; they serve fire. But fire has a price.
Whether you're working with an underground genius or aiming for a MOG Beatz masterpiece, expect to shell out anywhere from GH₵ 2000 to $10,000 (oh yes! the sign isn’t wrong, its dollars) just to secure that head-nodding instrumental. Got champagne taste? Better have a bank account to match.
And once you’ve locked in your beat, it’s off to the studio — where the mic’s hot and the meter’s running. Studio time at elite setups can cost GH₵2,000 an hour, and trust, your vocals won’t be the only thing sweating. Need multiple sessions? Prepare to watch your budget do a slow fade-out.
2. Music Video Production: Where hits come Alive
We love the glitz, the drama, the drone shots over mountains and mansions. Music videos are the crown jewels that bring our hits to life, transforming bangers into blockbusters. But behind every slow-motion strut and cinematic close-up lies a painful truth: those visuals don’t come cheap—they come deluxe.
In Ghana today, producing an A-list music video can easily set you back $10,000—and that’s just the appetizer. For artistes with champagne tastes and Netflix-level visions, the high-end productions hover between $70,000 and $100,000.
Yes, you read that right. That’s not a music video budget; that’s a small real estate investment.
3. Marketing: Make Noise or Fade Out
You’ve got the track. Now comes the hustle — promo. Social media ads, influencer shoutouts, radio spins, television time, interviews, skits and spins. Expect to shell out GH₵ 50,000, for regular promotion, GH₵ 150,000 for medium marketing and a whooping GH₵ 500,000 or more just to make sure your song doesn’t die in obscurity.
Streams of Dreams or Streams of Change?
In a streaming-dominated era, you’d think artistes would be cashing in, right? Well, not exactly. On platforms like Spotify and Apple Music, Ghanaian artistes earn a humbling average of GH₵ 0.05 per stream. You’d need millions of plays just to buy lunch.
Meanwhile, GHAMRO — the royalty gatekeeper — is supposed to collect and distribute payments to artistes. But delays, opacity, and complaints of mystery money disappearing faster than an unreleased Sarkodie verse are common.
From 2017 to date, GHAMRO has paid out some GH₵11,199,755.12 to over 4,500 beneficiaries averaging 2,488.8 over seven years which translates to GH₵355.50 per year. That math doesn’t slap.
The Hit List of Industry Challenges
Ghana’s music scene might be booming, but it’s dancing through a minefield of hurdles:
Piracy: It’s robbing the industry blind — costing upwards of GH₵10 million a year. Bootleggers still eating off artistes’ plates.
Infrastructure: Too few affordable studios and rehearsal spaces mean talent often stalls before it starts.
Royalties & Revenue: Money’s flowing in, but barely trickling down. Artistes cry foul. Transparency is still on tour.
How to Turn the Tables: Recommendations
Here’s what needs to change for Ghanaian music to hit all the right notes:
Build the Beat Hubs: Invest in more studios, rehearsal spots, and affordable facilities. Let every artiste have a shot at sonic greatness.
Bust the Pirates: Enforce copyright laws with more teeth than a lion’s den.
Clean Up the Royalty Game: GHAMRO and crew must get their act together — no more disappearing acts when it's payout time.
School the Future: Launch music business training programmes. Let artistes be both stars and CEOs.
The Encore: Ghana’s Musical Future
Despite the drama, Ghana’s music industry is poised for even greater heights. With Afrobeats trending globally and more artistes entering the game, the next decade could see Ghana become an international music powerhouse — if it gets its backstage business right.
So next time you’re vibing to a Ghanaian jam, remember: behind the beat lies a battleground. The real cost of a hit? It’s more than cash — it’s courage, craft, and a whole lot of hustle.
