Stunts don't sell music anymore –Kweku Darlington

MUSICIAN Kweku Darlington has debunked rumours of his revelation of spiritual attacks on his person, which rendered him bedridden as a publicity stunt for his new single, Grateful to Your Ex.

Kweku Darlington, who has been off the music scene for some time, disclosed recently his hiatus was as a result of suffering from spiritual attacks for a year and it had to take a traditional healer to bury him spiritually for three days to get well.

While some people supported him, others doubted his story, thinking it was just a gimmick to gain attention for his new release.

Addressing the rumours in an interview with Graphic Showbiz, Kweku Darlington, born Emmanuel Kweku Owusu Darlington, said using controversies or other gimmicks to promote music was so old school and there was no way he would go that way.

“Stunts don't sell music these days. What really matters now is the importance of being genuine and having a true connection with fans. Using controversies to get attention is very old-fashioned.

“Modern-day audiences want something real and sincere. This reflects a trend in the music industry where fans prefer artistes who make genuine connections to those who rely on gimmicks and drama,” he added.

Despite these challenges, Kweku Darlington, who is also a songwriter and producer, has made a return to music, marking it as a renewed commitment to his artistic core. Renowned for his profound and meaningful lyrics, he has no intention of abandoning that signature style.

However, he acknowledges the music industry's constant evolution and he is using his comeback as a period of growth and learning, both as an artiste and a marketer.

"It's a time for learning, promotion, and finding my niche. Beyond the circumstances, building a loyal fanbase is very important to me. I know it takes more than just talent; it means understanding my audience, connecting deeply with them, and making music that truly touches their hearts," he added.

According to him, this commitment to growth was a key to his success. By staying true to his style and adapting to the changes in the industry, Kweku Darlington is setting himself up for a bright future.

“I’ve taken time to learn and grow. My priority is building a loyal fanbase, and I’m committed to creating music that resonates with them,” he said.

 Kweku Darlington rose to fame with his hit song Sika Aba Fie and later released a popular remix featuring Fameye, Kuami Eugene, Yaw Tog and Kweku Flick.