THE Ghanaian creative industry, long regarded as a hidden gem, is teeming with immense potential that could fuel economic growth and cultural evolution. However, this sector has long struggled under a weight of challenges and inefficiencies, preventing it from realising its true power.
While previous administrations made strides, such as establishing the Creative Arts Agency and promoting tourism with initiatives like December in GH, the industry still faces substantial obstacles that hinder its growth.
Now, with the Mahama government back in power, a wave of optimism is sweeping through the creative sector, with expectations for transformative changes that could unlock its full potential.
Challenges Facing Creative Industry
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The music industry, one of the most vibrant and economically promising sectors, is still battling disorganisation and ineffective leadership. The Ghana Music Rights Organisation (GHAMRO), for example, lacks a proper license, impeding its ability to operate efficiently and protect the interests of artists.
In addition, the scarcity of event and performance venues across the country stifles opportunities for artistes to showcase their talents. The absence of a robust system for royalties and copyright protection further compounds the issue, leaving creatives vulnerable to exploitation and depriving them of their rightful income.
Meanwhile, the movie industry is in a state of crisis. Filmmakers are releasing fewer films each year, and the National Film Authority (NFA), which is supposed to regulate and promote the industry, remains underfunded and poorly structured. The lack of reliable financial support for film production and distribution has hampered the industry's ability to thrive and reach global audiences.
Other sectors, such as visual arts, dance, and theatre, face similar challenges—limited infrastructure, insufficient funding, and a lack of effective regulation. These challenges have left the creative sector stagnating, preventing it from contributing meaningfully to Ghana's economy or cultural landscape.
What the Industry Expects From the New Govt
With the Mahama government now in office, there is renewed hope for the creative sector. Expectations are high, with the industry calling for concrete action on several key issues.
First and foremost, there is a pressing need for infrastructure investment. The sector requires modern, state-of-the-art venues for events and performances, which are currently in short supply. Without these venues, it is nearly impossible for artistes to reach their full potential and for audiences to fully experience their work.
In addition, the government is expected to prioritise the establishment of a comprehensive framework for royalties and copyright protection. Artistes must be fairly compensated for their work, and the government is urged to put systems in place that ensure intellectual property rights are respected and enforced.
The industry also anticipates a boost in funding for film production and distribution, enabling the movie sector to regain its former glory. Support for other art sectors—such as visual arts, dance, and theatre—is equally critical in promoting a diverse and thriving creative landscape.
Moreover, the creative industry calls for a shift from the current model of concentrated events in December. A year-round calendar of performances would provide a steady stream of opportunities for creatives, ensuring sustainable growth and generating consistent revenue for the industry and the country as a whole.
Additionally, a more constant flow of events could attract tourists, helping to bolster Ghana's tourism sector.
Appointments and Early Expectations
As the new Mahama government settles in, the industry is closely watching its appointments and actions, eager to see tangible commitments to reform. The recent appointment of a Minister for Tourism, Culture and Creative Arts was welcomed, however, other appointments to agencies in a sector has sparked mixed reactions.
While some few view this as a positive step, recognising the importance of the creative industry, most are cautious, questioning whether the appointees have the vision and capacity to enact real change.
Additionally, the industry is paying close attention to the government's budget allocations for the creative sector. A strong commitment to financial investment in arts and culture will be a key indicator of whether the government's promises are truly geared toward revitalizing the industry.
A Pivotal Moment for the Industry
The Ghanaian creative industry is at a crossroads. The Mahama government's response to its pressing challenges will be a defining moment in the sector's history. If the government addresses long-standing inefficiencies, provides much-needed infrastructure and funding, and creates a supportive framework for intellectual property and regulation, the creative industry could become a powerful engine for economic and cultural growth.
The government must recognise the creative sector’s potential to not only generate jobs and stimulate the economy but also to position Ghana as a cultural hub on the global stage. By fulfilling its promises and meeting the industry’s needs, the Mahama government has the opportunity to unlock the full potential of the creative sector, paving the way for a brighter, more prosperous future.
The Mahama Leadership We Seek
The expectations of the Ghanaian creative industry from the new Mahama government are both high and entirely justified. After years of neglect and inefficiency, the industry is in urgent need of revitalisation.
As the government works to fulfill its promises, prioritising the creative sector will be key. By doing so, the government can foster a vibrant, sustainable creative industry that not only showcases Ghana’s rich cultural heritage but also attracts international tourists, investment, and attention.
The future of the creative industry is uncertain, but it holds boundless potential. The onus is on the Mahama government to harness this opportunity and shape the future of Ghana’s creative sector, creating a lasting legacy that will benefit generations to come.
