In the Shadow of Politics: Reflections from the Mirror - The publisher’s view
In the Shadows of Politics: Reflections from My Mirror recounts the five-decade quest of Mr Sylvester A. Mensah, the family man, renowned scholar, and politician from Ghana, Africa. This engrossing, must-read personal memoir was internationally published in December 2013 by Author House UK Publishing, the world’s leading self-publishing company.
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From a marketing perspective, the book itself presents a myriad of opportunities to make it in any bestsellers’ list. While it’s true that most autobiographies have smaller niche markets or very limited audiences, this newly published narrative transcends every ordeal in internationally launching a personal story to potential global readers due to the book’s uniqueness and its ability to rise above every man’s differences, anchoring on general themes of human interest, conflict, strife, happenstance, politics, and the overall desire for survival as part of human dynamics.
Sylvester’s personal account of his life transcends the spiritual and historical land of Africa, the mother of all continents, as it exudes marketability and huge potential for thousands of book sales at the global level.
For one, although the book only takes the reader on an exciting odyssey for the most part in Ghana, any reader in any nook and cranny of the world shall be able to imagine, evaluate, reflect, and apply all general human themes espoused in the story.
The author is the best marketing tool as the book narrates his “underdogish” political career that catapulted him to the limelight of the country’s colourful political landscape.
As part of the book’s international marketing launching as a newly published masterpiece, Sylvester’s publishing company is announcing the book’s inclusion in the following highly anticipated book fairs in 2014: Tucson Festival of Books (March), AARP Spring Conference (May), New York Book Expo America (March), Los Angeles Times Festival of Books (April), London Book Fair (April), AARP Fall Conference (September), Frankfurt International Book Fair (October), and Miami Festival Of Books (November).
To further boost his global marketing platform to attract a wider audience, the following are also in the offing: credible book reviews; print adverts with London Review of Books, Guardian, and New York Times; and a targeted genre-based e-mail marketing campaign to one million potential book buyers.
Indeed, “In the Shadows of Politics” is without qualms a must-read.
