The Mirror to sell on Fridays
The Mirror, Ghana’s most popular and biggest selling weekend newspaper, is to start selling on Fridays instead of the current Saturdays.
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The change will take effect from December 6, 2013.
The Acting Director of Newspapers at Graphic Communications Group Limited (GCGL), Mr Ransford Tetteh, announced this at a press launch of the 60th anniversary of The Mirror.
Mr Tetteh said the decision to start selling the newspaper on Fridays was in response to readers complaints of not having access to the papers on weekends.
He said the change also formed part of celebrations of the paper's 60th anniversary.
Mr Tetteh said readers who could not get the papers on weekends will now be able to buy it on Fridays.
“Those who are currently able to get The Mirror on Saturdays should continue to visit the outlets where they have been getting copies of the paper," he said, adding that the change will not affect the quality or focus of the newspaper.
"I assure readers that though we are putting the newspaper on the market on Friday, we are mindful that it is still a weekend newspaper and has to help readers to relax after a long and tiring weekdays of work"
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"We will, therefore, maintain its rich content on 'Health', 'Relationship', 'Fashion' and 'The Mirror Lawyer', which make it the number one weekend newspaper in the country. "
Mr Tetteh said as part of the 60th anniversary celebration of newspaper, a special Mirror Family Day event will be organised to bring families together to have fun and discuss matters relevant to the progress of the family.
He said regional road shows would also be organised to enable readers of The Mirror "be part of the fun that comes with the celebration of a great newspaper that they've helped sustain for 60 good years".
The Assistant Editor of The Mirror, Mr Vance Azu, told Graphic.com.gh that the paper will continue to project issues relating to the progress of the family.
The launch was attended by several dignitaries, including the Editor of The Mirror, Mrs Janet Quainoo, and the GCGL Director, Marketing, Ms Shirley Acquaah Harrison.