Ghana’s market leader in the coffee mixes category, Cowbell Coffee, has rolled out a two-month consumer promotion to reward its loyal consumers with exciting prizes.
The promo, which runs from July 15 to September 15, 2025, will reward Ghanaians with over 50,534 prizes.
Dubbed “Cowbell Coffee with You Every Moment Promo”, the prizes up for grabs include cash, PlayStation 5, smartphones, laptops, airtime, data bundles, Cowbell Coffee products, Bluetooth headsets, all-expense-paid trips to Zanzibar or Cape Town and the grand prize, a brand-new Suzuki Jimny.
At the media launch held in Accra last Tuesday, the Brands Manager of National Lottery Authority (NLA), Beryl Adom, said all draws were conducted under the supervision of the NLA on the Caritas Lottery platform, ensuring fairness, transparency, and full regulatory compliance.
She said customers of Cowbell Coffee could participate with full confidence, knowing the process is credible and transparent.
The Chief Executive Officer (CEO) of Promasidor Ghana (PGH), Samir Sadaoui, said the promo was a way of thanking Ghanaians for accepting Cowbell Coffee since its launch in 2004.
“We started from humble beginnings in 1999 with our flagship diary, Cowbell, and with the help of Ghanaians, we have birthed sub-brands such as Cowbell Strawberry, Cowbell Mocha,
Cowbell Chocomalt, Cowbell Banana, Cowbell Coffee, Miksi Choco, Miksi Coffee, Twisco-a chocolate drink powder, Onga powder, Onga tablet, Yumvita, and Cowbell evaporated milk.”
