Promasidor starts 20 boreholes across country

PROMASIDOR Ghana Limited (PGL), producers of Cowbell brand of beverages, has cut the sod for the drilling of 20 boreholes across the country.

The sod-cutting ceremony for the manual boreholes to be constructed in selected communities across the country over a month-long period was performed at Aminapah in the Ada East District in the Greater Accra Region.

The project is part of events to commemorate the 20th anniversary of operations of the Cowbell brands producer in the country.

The Marketing Manager of (PGL), Mr Shine Akiem Torsoo, said all the boreholes would be completed and operational within a month and it was expected to help solve the water supply challenges of some underprivileged communities in the 16 regions of the country.

He mentioned that a needs assessment of the Aminapah community revealed that the people currently had to trek about eight kilometres to access potable water.

"This is part of an initiative to give 20 boreholes to the regions in Ghana and this is the first place that we have chosen to start.

Twenty because Cowbell has operated in Ghana for 20 years and this is to show that we are not just here for business but also the development of the country, " Mr Torsoo said.

Initiative

The Brand Manager of Cowbell, Mr Joseph Ashong, in an address at the ceremony, said the project was in fulfilment of a pledge made at the media launch of the 20th anniversary celebration of Cowbell in May.

"We are told Aminapah is home to about 600 people, most of whom are women and children.

Their nearest source of water is the next community at Toku or Goi, which is about eight kilometres from here.

"Those who are unable to make the trip such as the vulnerable have to wait on the rains to bath, cook or even wash clothes,” he said, adding that the provision of boreholes was a demonstration of how the company cared and loved its consumers for their support over the years.

He advised the residents of all the beneficiary communities to service and maintain the boreholes  regularly to ensure that it would be functional for generations to come.

Appreciation

In an address read on his behalf, the Chief of Aminapah, Nene Amartey Korley Adegu, said since his people settled in the area in 1909, they had been bedevilled by water supply and infrastructural challenges.

He said the decision by Promasidor to construct a borehole was timely because the cost of travelling to fetch water in a neighbouring community was becoming a burden on residents.

"As at now, the population of this town is 513, made up of 107 men, 193 women and 213 children. Water, roads and schools are our challenges, so we thank Promasidor for coming to our aid,”  Nene Adegu said.

He gave an assurance that the community would gather resources to ensure a periodic maintenance of the borehole upon completion.