Graphic, NIC, GIA Insurance fair tomorrow
All is set for the 2025 edition of the Insurance Fair tomorrow at the Accra Mall meant to create awareness and bolster the country’s insurance sector.
Scheduled to take place at the Accra Mall Food Court in Accra, the event is expected to bring together hundreds of insurance sector players, state and corporate institutions, as well as individuals to explore opportunities within the sector.
The annual event is being held jointly by the Graphic Communications Group Ltd (GCGL), the National Insurance Commission (NIC) and the Ghana Insurers Association (GIA).
This year’s fair will be held on the theme: “Boosting insurance in the formal and informal sectors of Ghana.”
Opportunities
The Director, Marketing and Sales of GCGL, Franklin Sowa, explained that the fair would start from 8 a.m. to 7 p.m. each day, from Thursday to Saturday, and would have adequate arrangements for thorough engagement with insurers and patrons.
"There are a lot of knowledge gaps on insurance that need to be addressed.
There are questions that are begging for answers, and people do not know where to go; they do not know who to ask; so this fair provides the opportunity to deal with those concerns,” he stressed.
Mr Sowa explained that the insurance fair was meant to create a platform for key players in the insurance industry to interact with members of the public and present innovative products to them.
He said insurance packages in key areas such as property, life, vehicle, travel, fire, and investment would be explored to help patrons to know the potential liabilities in those areas and the need to take insurance cover.
Commitment
Mr Sowa said the insurance fair was part of efforts by GCGL to create awareness about insurance and generate interest in the industry.
“We see a robust insurance sector as one of the key pillars that will help to drive development across all sectors, and that is why Graphic sees it necessary to help grow that sector so that the country can reap the benefits,” the Director, Marketing and Sales said.
He called on state and non-state actors to actively participate in the fair to send a positive signal about the critical role the industry played in national development.
“Having an insurance cover is a protection against risk; a protection that shifts your liability to the third party and gives you peace of mind to focus on what you really would love to do," he stressed.
GCGL’s relevance
Mr Sowa said that because GCGL was a relevant media house with information and data of every sector of the country, it would use that leverage to mobilise key stakeholders to project a sector as important as the insurance industry.
"Over the years, we have been publishing supplements on the insurance industry in the Daily Graphic.
We found that there is the need to create a platform where insurers and the general public can engage,” he said.
He added that the fair would help grow the insurance market "so that as the market grows, we will all benefit from it as a country.”
"We are a news house, and this fair is to reinforce our relevance and reinforce our brand strength as a relevant media platform,” Mr Sowa added.
