Graphic wins two major CIMG awards
The Graphic Communications Group Limited (GCGL) continues to win laurels for its performance and professional competence. The latest to be won by the group are the Media Organisation of the Year and the Marketing-Oriented Company of the Year awards which it picked at the Chartered Institute of Marketing,
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Ghana’s CIMG Marketing Excellence Awards for 2014 held in Accra last Saturday. Although other companies and personalities were honoured for their services and products, the GCGL was the only company that won two awards at the event.
Other winners
At the same awards ceremony, Mr Alhassan Andani, the Managing Director of Stanbic Bank, was adjudged the Marketing Man of the Year 2014, while Mrs Lucy Quist, the Managing Director of Airtel Ghana, emerged the Marketing Woman of the Year 2014.
The Head of Marketing at Coca-Cola Equatorial Limited, Mrs Linda Larbi, was decorated as the Marketing Practitioner of the Year.
The Head of the Remittance Unit of the Royal Bank, Mr Emmanuel Dzorgbenyuie Fornyikpor, was adjudged the Marketing Student of the Year.
Ace investigative journalist, Mr Anas Aremeyaw Anas, and the Co-founder and Chief Executive Officer (CEO) of Logiciel Limited, Ms Farida Nana Efua Bedwei, won special awards.
The Anlo Rural Bank won the Rural Bank of the Year award, while Bush Kanteen at Shiashie in Accra won the Indigenous Catering Organisation of the Year award.
Lonart, an anti-malarial drug, was adjudged the Product of the Year, while Union Savings and Loans Limited picked up the Emerging Brand of the Year award.
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General category
In the general category, Enterprise Insurance won the Company of the Year award, with the award for the Hospitality Facility of the Year (Hotels) going to the African Regent Hotel, while the Petroleum Company of the Year award was won by Vivo Energy Ghana Limited.
The award for the Motor Firm of the Year went to Japan Motors and Trading Company Limited, with the Bank of the Year award going to Ecobank Ghana.
In the Telecom sector, Vodafone Ghana won the Telecom Company of the Year award, while the Airline of the Year (International) award went to Delta Airlines.
Wienco Ghana Limited won the Agro-based Company of the Year award, with E-Commerce Company of the Year award going to Zoobashop.
The Internet Service Provider (ISP) of the Year award was won by IS Internet Solutions Ghana Limited.
Collective effort
In an interview, the Managing Director of the GCGL, Mr Ken Ashigbey, said he was excited about the performance of the company and attributed it to the collective effort of the staff, management, board and all stakeholders.
He paid a glowing tribute to the staff, the management, the board, as well as the vendors, agencies and readers whose various contributions had resulted in the awards.
He said it was not for nothing that the GCGL excelled at the awards ceremony, adding that as a company, “all of us realise that in the industry that we are, if we don’t innovate and market aggressively, we will die. But Graphic is not going to die”.
Challenge
Touching on the Media Organisation of the Year award, he said the GCGL had won that award over a period and said the organisers should begin to consider granting the company a hall of fame status.
Mr Ashigbey said what was critical for the company was how to convert such laurels into more revenue and profitability, “so that we can satisfy all our stakeholders”.
He also touched on various innovations the company had embarked on in its effort to stand out as the best and mentioned, for instance, that the company was the first to introduce the quick read (QR) code onto the media landscape.
On the Marketing-oriented Organisation award, he expressed the belief that the company deserved the award, citing the various innovative ways it had adopted to reach its readers.
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