Advertisers support KMA to sanitise billboard placement

The Advertising Association of Ghana (AAG) has pledged to support the Kumasi Metropolitan Assembly (KMA) to bring sanity into the siting of billboards, signposts and other forms of adverts in the city.

That is what the AAG describes as the haphazard way by which some people have displayed various advertisements along roads, pavements and other locations in the metropolis.

This came to light when the national executive members of AAG paid a courtsey call on the Metropolitan Chief Executive (MCE) of the Kumasi Metropolitan Assembly in Kumasi.

The Executive Director of the AAG, Mr Francis Dadzie, said the AAG was ready to support the KMA in the management and siting of billboards and other forms of advertisement in the metropolis.

The association also pledged to provide the KMA with the best consultancy and advice on best practices on the siting of billboards to avoid chaos and disorder in the city.

The AAG is made up of production houses, creative agencies, sign writers and artisans, among others.

Mr Dadzie attributed the current state in which billboards were scattered all over the city to some advertisers who were not members of the association and had refused to follow laid-down regulations binding their operations.

The MCE for the KMA, Mr Kojo Bonsu, expressed concern over the placement of billboards in the city, and thanked the AAG for the collaboration to help bring sanity into the metropolis in the. advertising sector.

He assured the association of his support for their operations, but urged them to pay their levies to avert having to clash with the KMA.

The association presented a copy of the Outdoor Advertising Standard guide book which guides the operations of advertisers in the country to the MCE, after which the two parties went into a closed-door meeting.