LaLiga kicks off on StarTimes

As the highly anticipated LaLiga EA Sports season kicks off on Thursday, August 15, 2024, StarTimes has announced its readiness to broadcast the prestigious Spanish football league, bringing the excitement of top-tier football to fans across sub-Saharan Africa.

LaLiga EA Sports, Spain’s premier football league, is renowned as one of the most competitive and prestigious leagues in the world. With 20 teams competing, LaLiga has consistently produced some of the greatest football talent, boasting the most winners of the Ballon d'Or and FIFA World Player of the Year awards.

StarTimes has secured the exclusive rights to broadcast LaLiga EA Sports and LaLiga Hypermotion for the next five seasons, covering 2024/25 through 2028/29. The matches will be broadcast in multiple languages, including English, Portuguese, and various local languages, ensuring that fans across sub-Saharan Africa can enjoy the action.

The opening weekend of the 2024/25 LaLiga EA Sports season promises an electrifying start, with 10 fixtures spread over five days. One of the standout matches will see Valencia CF take on FC Barcelona, a fixture that is always a highlight of the football calendar.

The season kicks off in Bilbao, where Athletic Club will host Getafe CF at 17:00 GMT on Thursday. All eyes will be on Nico Williams, one of the breakout stars of Euro 2024, who is expected to be a key player in the upcoming season.

As the season unfolds, fans will be eagerly watching to see who will emerge victorious. Real Madrid, the defending champions, have bolstered their squad with the addition of Kylian Mbappe, and will be aiming to retain their title. Barcelona, under the leadership of Hansi Flick, and Diego Simeone’s Atletico Madrid are expected to be their main rivals. Meanwhile, last season’s surprise package, Girona, faces challenges after losing several star players over the summer.

StarTimes has assured subscribers that they will have access to all 380 LaLiga matches live and in high definition. The platform’s commitment to providing top-quality football content is evident in this latest acquisition.

"We are thrilled to share the news of our successful bid for the LaLiga broadcast rights, securing access to one of the most prestigious football competitions globally," said Eli Kondoh, Public Relations Manager for StarTimes Ghana. "Soccer is at the heart of StarTimes’ sports content strategy, and this latest acquisition underscores our dedication to delivering top-notch football entertainment to our subscribers."

With the LaLiga EA Sports season now underway, football fans across sub-Saharan Africa can look forward to months of thrilling action, all available live on StarTimes. The excitement of one of the world’s best football leagues is now just a click away for millions of viewers.