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Telecom companies are reluctant to expand broadband services to the rural areas of the country but the government  has resolved to reverse the trend. Charles Benoni Okine & Rita Adongo report. Regular unsolicited text messages from telecom operators and bulk short messaging service (SMS) providers have not gone down well with a huge section of subscribers of their services, with some terming them a nuisance.

The text messages mostly used to market products and services not only of the telecommunication firms but also of popular products in the market rarely come with an unsubscribed option leaving mobile users with no option but to receive and delete them.

Edwin Tushabe, a businessman in Kigali, describes the text messages as a nuisance that refuses to go away.

"I have never subscribed to these messages. Most of the time, I even have no interest in what is being advertised and this makes it even more annoying," he said.

According to Rwanda Utilities a