Craft products that resonate with customers — Charger Limited CEO urges business

THE Chief Executive Officer (CEO) of Charger Limited, an alcoholic beverage company, has urged new businesses to craft products that resonate with customers. 

Emmanuel Bortey Borketey said that would ensure that companies remained relevant in their respective industries.

At the launch of the company’s latest product in Accra yesterday, the CEO said his company had always strived to craft unique products by always aiming for the highest quality and authenticity.

“We've embarked on this journey knowing that each step brings us closer to our vision of setting new standards in the industry,” he said. 

“Charger Limited's growth has been fuelled by our passion, our commitment to quality, and the unwavering support of our customers and partners.” 

“We are excited about the future, and we look forward to continuing this incredible journey with all of you,” he added. 

Launch

The alcoholic beverage company launched a new beverage to its stock of blend of flavours in the Ghanaian market. 

The Black Legend Blended Coffee Gin is primarily made up of coffee and gin to create an unparalleled drinking experience for consumers. 

Describing the new gin as exceptional, Mr Borketey said the product was crafted from a meticulous craftsmanship and an unwavering dedication to excellence, adding that “it blends the rich, bold flavours of coffee with the sophistication of gin, creating an unparalleled drinking experience.

“The composition of Black Legend is 100 per cent natural, and as it has been our signature with Happy Man Bitters, we do not compromise on quality,” he said. 

Mr Borketey urged consumers to drink responsibly, adding that “we take responsibility seriously when it comes to promoting responsible drinking and ensuring the well-being of our consumers. 

Approach

The Communications Manager of Charger Limited, Ayeh Offei-Akoto, said Charger Limited adopted a one-step-at-a-time approach as its guiding principle towards marketing its lead product, Happy Man Bitters. 

“We believed in the power of consistency and quality, and we knew that success would come to those who persevered.

“As we launch Black Legend Blended Coffee Gin, we remain true to our roots, while reaching for new heights,” he added. 

Commendation

At an earlier interaction with the management of the company at his residence, the Ga Mantse, Nii Tackie Teiko Tsuru II, commended the CEO for the investment he had made, and asked workers of the company to work with commitment to expand its frontiers. 

“Sometimes when investments are made, the early days look promising, but after some time, bad attitudes on the part of workers lead to the degeneration of the businesses.” 

“Employees of this company must adopt good attitudes such as reporting to work on time and working sincerely to enable the investor to make good returns for his investment,” Nii Teiko Tsuru said.