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Ghanaian qualifies for L’Oreal Brandstorm competition
A Ghanaian student in South Africa, Mr Samson Adu has qualified to compete in the annual global L’Oreal Brandstorm competition in Paris, France.
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The business competition serves as an avenue for students to unleash their creativity and apply ground-breaking ideas to one of L'Oréal's international brands and distribution channels.
Mr Adu will compete alongside his teammates, Mr Ayrton Eastoe and Mr Marc Knowles from the AAA School of Advertising from Cape Town, South Africa.
This is because they came up tops in the South African leg of the global competition and would therefore be representing the African continent at the world finals which will is to be held in Paris, France on June 30.
The annual competition is open to over 270 universities and tertiary institutions across 45 countries.
Since 1992, Brandstorm has given more than 80,000 students worldwide the possibility to work on real life challenges and be coached by top L'Oréal executives.
Up for grabs this year is 10,000 euros for the first prize, 5000 euros for second prize and 2500 euros for third prize.
In addition to the main competition, there is also the People Choice Award and the Best Digital Communication Campaign Award.
The AAA School of Advertising team will present their marketing strategy by first competing for the semi-finals where each national winning team will make their full presentation for a maximum time of 20 minutes.
Selected teams from the semis will then make their 20 minutes full presentation to an executive jury, made up of L'ORÉAL senior executives and external personalities for the winner to be selected.