Graphic, NIC, GIA Insurance Fair opens

The 2025 edition of the Insurance Fair, which aims to address the country’s insurance penetration challenges while positioning the sector as a critical pillar of national development, commences in Accra today.

The annual event is organised by the Graphic Communications Group Ltd (GCGL), in collaboration with the National Insurance Commission (NIC) and the Ghana Insurers Association (GIA).

This year's event, which is on the theme: “Boosting insurance in the formal and informal sectors of Ghana,” is expected to bring together hundreds of insurance sector players, state and corporate institutions, as well as individuals, to explore opportunities within the sector.

Scheduled to take place at the Accra Mall Food Court, the three-day event will start from 10:00a.m. to 7:00p.m. each day. 

Knowledge gap

The Director of Marketing and Sales at GCGL, Franklin Sowa, described the fair as a key intervention designed to tackle the knowledge gap that continues to affect insurance uptake in the country.

“There are questions that are begging for answers, and people do not know where to go; they do not know who to ask. This fair provides the platform to address those concerns comprehensively.

“We see a robust insurance sector as one of the key pillars that will help to drive development across all sectors, and that is why Graphic sees it necessary to help grow that sector so that the country can reap the benefits,” he stated.

Mr Sowah said the fair would offer individuals, entrepreneurs and corporate entities the opportunity to directly engage with various insurance companies, understand the products on the market and receive guidance to meet their specific needs.

He emphasised the recurring issues in claims disbursement, largely due to a mismatch between clients’ expectations and the limitations of certain policies, assuring that this year’s edition will address the concerns about claims processing.

The manager also disclosed that they had secured strategic partnerships with the Driver and Vehicle Licensing Authority (DVLA) and the Ministry of Finance, signalling high-level government commitment to the sector’s development.

Expansion

Mr Sowa explained that the decision to extend the Insurance Fair to Kumasi represents a strategic recognition of the Ashanti Region’s economic significance and the need to make insurance knowledge accessible in the country’s major commercial centres.

The expansion, he said, aligned with the fair’s core mission of reaching both the formal and informal sectors, as Kumasi served as the heart of Ghana’s informal trading economy while hosting numerous formal businesses that required comprehensive insurance coverage.

The Kumasi edition, scheduled for August 6 to 8 this year at the Ghana Post Forecourt at Adum, will mirror the comprehensive approach of the Accra event to ensure that traders at Kejetia Market, small and medium enterprises, and large corporations in the region have equal access to insurance education and products.

Participation  

This year’s edition represents a significant evolution in scope and participation, featuring a wide range of industry players, including life insurance firms and health insurance companies.

They include Nsia Insurance, Glico General, Glico Life, SIC Insurance PLC, Prudential Life Insurance Ghana, Enterprise Insurance, Enterprise Life, Millenium Insurance, Coronation and Hollard Insurance Life.

The rest are Vanguard Assurance Company Limited, miLife Insurance, Old Mutual, National Insurance Commission, Imperial General Assurance, Serene Insurance, Bedrock Insurance and Equity Health Assurance.